Aila Khan received a BA from the University of the Punjab, an MBA from Quaid-I-Azam University, and a Ph.D. in Marketing from the University of Western Sydney in 2012. She is a Senior Lecturer in Marketing at the School of Business, Western Sydney University, Penrith, Australia. Her research interests span a range of areas including social media, human–robot interaction, housing and construction, and vegetable consumption behaviours.