As digitalization in the agricultural sector has intensified, the number of studies addressing adoption and use of digital technologies in crop production and livestock farming has also increased. However, digitalization trends in the context of small-scale farming have mainly been excluded from such studies. The focus of this paper is on investigating the sequential adoption of precision agriculture (PA) and other digital technologies, and the use of multiple technologies in a small-scale agricultural region in southern Germany. An online survey of farmers yielded a total of 2,390 observations, of which 1,820 operate in field farming, and 1,376 were livestock farmers. A heuristic approach was deployed to identify adoption patterns. Probable multiple uses of 30 digital farming technologies and decision-support applications, as well as potential trends of sequential technology adoption were analyzed for four sequential points of adoption (entry technology, currently used technologies, and planned short-term and mid-term investments). Results show that Bavarian farmers cannot be described as exceedingly digitalized but show potential adoption rates of 15–20% within the next five years for technologies such as barn robotics, section control, variable-rate applications, and maps from satellite data. Established use of entry technologies (e.g., automatic milking systems, digital field records, automatic steering systems) increased the probability of adoption of additional technologies. Among the most used technologies, the current focus is on user-friendly automation solutions that reduce farmers’ workload. Identifying current equipment and technology trends in small-scale agriculture is essential to strengthen policy efforts to promote digitalization.
The magnitude of public concerns about agricultural innovations has often been underestimated, as past examples, such as pesticides, nanotechnology, and cloning, demonstrate. Indeed, studies have proven that the agricultural sector presents an area of tension and often attracts skepticism concerning new technologies. Digital technologies have become increasingly popular in agriculture. Yet there are almost no investigations on the public acceptance of digitalization in agriculture so far. Our online survey provides initial insights to reduce this knowledge gap. The sample (n = 2012) represents the German population in terms of gender, age (minimum 18 years), education and size of place of residence. Results showed that if the potential of digital farming technologies (DFT) regarding animal welfare and environmental protection was described, respondents reacted positively. Thus, the general attitudes of respondents toward the benefits of DFT were mostly positive. The approval to increasing adoption rates of particular DFT by providing subsidies was also high. Linear regression models showed that the dominant positive influences on respondents’ attitudes toward the benefits of DFT were a generally positive attitude toward farming and a strong trust in farmers in Germany. Confronting respondents with pictures showing DFT resulted in many spontaneous negative associations and general criticism of agricultural production. The latter holds true for DFT in animal husbandry in particular. However, as agriculture as a whole is criticized by many groups in Germany, it is unlikely that benefits from digitalization will significantly increase the public acceptance of agriculture as a whole.
4 June 2019 in Journal of Small Business and Enterprise Development
Purpose: While many studies in family business research focus on mono-causal impacts of succession, the purpose of this paper is to employ a systemic approach to analyze dynamic effects of intra-family succession on multiple business areas in family-run companies.Design/methodology/approach: A system analysis using a participatory approach was conducted for a reference family-run company operating in the horticultural retail sector in Germany. The Vester Sensitivity Model, supplemented with principles from system thinking was used to identify key variables related to intra-family succession.Findings: Expert input and analysis of variable co-occurrence revealed key variables associated with succession such as “strategic planning,” “productivity” and “financial flexibility.” Dynamic interactions among various business areas were identified by simulating interventions in succession trajectories. In particular, key variables such as “conflicts between family and work” and “organizational climate” turned out to be highly sensitive to changes during a succession process.Practical implications: The concept and design of this system analysis tool will allow practitioners such as company managers and business consultants to better understand complex interrelations within companies and provide additional guidance with regard to critical events like business transfer.Originality/value: The present study uses system thinking to analyze succession and its dynamic and time-lagged impacts on affected business areas in family-run companies for the first time. Repeated application of the systemic approach presented here to real-world business cases will gradually improve the tool and the quality of information it provides.
1 October 2021 in International Food and Agribusiness Management Review
The paper analyzes German students’ interest, perceived importance, knowledge, and behavior regarding food waste. This target group was expected to differ from the general population in terms of food consumption (shopping, cooking, and storage of food) and increased food waste due to their lifestyle. An online survey resulted in 253 participants enrolled in different study programs. Of the sample, 64% studied in life science programs, which were anticipated to have an impact on students’ behavior regarding food. Linear regression models were used to determine the importance of food waste avoidance to students, and their frequency of food disposal. In addition, students were asked about reasons for food waste and assessed statements for each consumption phase. High positive impacts were found for students’ general interest in food waste topics. They attested themselves sensible handling of food products, and rated themselves better than the average German consumer in all surveyed statements. For the target group of university students, detailed knowledge of food waste issues showed little influence on reported behaviors. In conclusion, awareness campaigns, while useful, should not be the only way to target a reduction in food waste, but have to be supplemented by other means.
The use of digital tools in agroecological crop production can help mitigate current farming challenges such as labour shortage and climate change. The aim of this study was to map digital tools used in crop production, assess their impacts across economic, environmental, and social dimensions, and determine their potential as enablers of agroecology. A systematic search and screening process, following the Preferred Reporting Items for Systematic reviews and Meta-Analyses methodology, identified 453 relevant studies. The results showed that most digital tools are applied for crop monitoring (83.4%), with unmanned aerial vehicles (37.7%) and camera sensors (75.2% combined) being the most frequently used technologies. Farm Management Information Systems (57.6%) and Decision Support Systems (25.2%) dominated the tool categories, while platforms for market access, social networking, and collaborative learning were rare. Most tools addressed the first tier of agroecology, which refers to input reduction, highlighting a strong focus on efficiency improvements rather than systemic redesign. Although digital tools demonstrated positive contributions to social, environmental, and economic dimensions, studies concentrated mainly on economic benefits. Future research should investigate the potential role of digital technologies in advancing higher tiers of agroecology, emphasising participatory design, agroecosystem services, and broader coverage of the agricultural value chain.
31 January 2023 in International Food and Agribusiness Management Review
German vegetable production is characterized by its pronounced variety of cultivated vegetable crops. There are also large differences among distinct production regions in terms of climate conditions, farm structures and marketing infrastructure. Two of the most important vegetable production regions in Southern Germany are the so-called ‘Knoblauchsland’ (Garlic Country) in Middle Franconia and the open-field production region in Lower Bavaria. Although these two vegetable production regions are geographically not far apart, they show distinct differences in size of the region, their historical development, and different scope of production. This paper analyzes the competitiveness of the two vegetable production regions following Porter’s definition of industry clusters and his Diamond model. Applying this approach, competitiveness is specified by four bundles of determinants, namely factor conditions, local demand conditions, available supporting industries, and type of rivalry and strategies. The cluster concept emphasizes the importance of the interplay of the different determinant bundles and, in addition to the existing networks and competitiveness, it also helps identify possible options for improvements of the framework conditions. Thus, practical implications have been derived on how cluster stakeholders can mitigate weaknesses such as unfavorable conditions, and further combine their strengths to increase competitiveness in the long term.