Pollution has become a major source of concern for the majority of people at present. Pollution is primarily caused by automobiles. Everybody wants to live in a pollution-free society. Nevertheless, India’s automobile registrations are growing at a rapid pace. Increased automobile usage will have a negative effect on the environment. As a result, our modes of transportation must be sustainable and environmentally friendly. The solution to this dilemma is electric vehicles. However, electric vehicle adoption is not occurring at a rate that is desirable in India, although it is anticipated to grow in the coming years. Numerous automobile manufacturers are ramping up production of electric automobiles. The purpose of this study is to ascertain the primary factors that influence the adoption of electric vehicles. This study includes five independent variables: financial incentives, charging infrastructure, social reinforcement, environmental concern, and price, and one dependent variable, electrical vehicle adoption. The data for the present study was collected from 366 randomly selected respondents across India. Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) were used to analyze the data. The study’s findings demonstrate that pricing has a substantial impact on the adoption of electric vehicles.

Entrepreneurship and Sustainability Issues is a peer-reviewed journal which publishes original research papers and case studies

Social media has revolutionized how businesses connect with consumers, going beyond product promotion to understanding consumer preferences. It is undeniable that social media plays a pivotal role in shaping consumer purchase decisions, as more individuals turn to these platforms to seek advice and opinions from peers. The current study engaged 410 Indian consumers, employing a quantitative approach backed by rigorous statistical methods, including descriptive statistics, correlation analysis, regression analysis, and structural equation modeling (SEM) using AMOS software. The goal was to unravel the intricate dynamics between social media marketing, brand image, and purchase intentions. The findings highlight a significant and positive relationship between social media marketing efforts and brand image perception. Moreover, it was discovered that brand image significantly influences consumers’ purchase intentions. Surprisingly, it did not find a direct and significant impact of social media marketing on purchase intentions.Notably, the study revealed a crucial insight: the influence of social media marketing on purchase intentions is fully mediated by the perception of brand image. In light of these results, businesses are encouraged to establish a strong presence on social media platforms to effectively promote their products and services. Organizations can effectively steer consumer purchase intentions by harnessing the synergy between social media marketing and brand image. Acknowledgment This study is supported via funding from Prince Sattam bin Abdulaziz University project number (PSAU/2023/R/1444).

Entrepreneurship and Sustainability Issues is a peer-reviewed journal which publishes original research papers and case studies

Vehicles are classified as a mobile source of pollution worldwide. This problem is compounded in countries like India, where the population is enormous, and the number of automobiles increases quickly. To overcome this issue, governments and individuals must adopt electric vehicles and maximize the use of eco-friendly vehicles. However, the adoption of electric vehicles in India is gradual. One of the reasons is the attitude towards traditional and electric vehicles. This study’s primary objective is to determine how attitude influences the adoption of electric vehicles. The topic is vital since the attitude provided by numerous studies influences the intention to buy anything. This study considered one dependent variable (electric vehicle adoption) and one mediating variable (attitude) along with five independent variables. The data collection method was straightforward, and the sample size was 366 respondents. Exploratory factor analysis (EFA), structural equation modeling (SEM), and mediation analysis were used to analyze the data. All adopted constructs were trustworthy, with average variance extracted exceeding 0.55, composite reliability exceeding 0.75, and factor loadings exceeding 0.70 for most. The model fit indices were also found to be significant on several parameters. Among all other variables, only financial incentives affect electric vehicle adoption. In other circumstances, opinions did not influence customer uptake of electric vehicles.