Corona Virus Disease 2019 (COVID-19) has led to a reduction in the overall consumption of dairy products in China. How to restore the consumption potential of dairy products and alleviate the serious impact on the dairy market in the post-epidemic period is an urgent problem that needs to be resolved. Based on the survey data of 1780 consumers in 31 provinces (municipalities and autonomous regions) of China, the Heckman two-stage model was used to empirically test the impact of consumer health awareness on dairy product purchase behavior during the COVID-19 pandemic and to further analyze the differences in factors affecting dairy product purchase behavior with the restriction of consumer health awareness. The results showed that the overall level of consumer health awareness after the outbreak of COVID-19 was relatively high. A total of 79% of consumers preferred to buy dairy products after the COVID-19 outbreak, and the proportion of purchased dairy products increased by an average of 17.49%, compared with that before the COVID-19 outbreak. Health change perception, health concern degree, and health habit development in consumer health awareness all have important impacts on the purchase behavior of dairy products. Among them, health change perception and health habit development both positively and significantly affected the purchase intention. Moreover, all three aspects of consumer health awareness positively increased the proportion of dairy product purchases. Difference analysis showed that there were obvious differences among consumer groups with different health awareness in dairy product purchase decisions. Component factor analysis found that, overall, consumer health awareness directly affected the purchase intention and increased the purchase proportion of dairy products. Therefore, policy recommendations are proposed to increase the consumption momentum of dairy products by raising consumer health awareness in the post-epidemic period.

Agricultural technology extension and social networks are the essential components of formal and informal institutions, respectively, and their influence on agricultural production has been the focus of academics. This article takes conservation tillage technology as an example, based on simple random unduplicated sampling, and uses survey data of 781 farmers in Heilongjiang, Henan, Shandong, and Shanxi provinces of China. This article empirically tests the interaction effects and heterogeneity of agricultural technology extension and social networks on farmers’ adoption of conservation tillage technology and analyzes their substitution effect or complementary effect. The results showed the following: (1) From a single dimension, both agricultural technology extension and social networks can significantly promote farmers’ adoption of conservation tillage technology, and the promotion effect of agricultural technology extension is greater. The average probability of farmers who accept agricultural technology extension and social networks adopting conservation tillage technology increases by 36.49% and 7.09%, respectively. (2) There is a complementary effect between agricultural technology extension and social networks in promoting farmers’ adoption of conservation tillage technology. The two functions complement and support each other, and this complementary effect is more evident in social networks’ reciprocity. (3) Further analysis reveals that the interaction effect between agricultural technology extension and social networks has significant group differences, technology type differences, and regional differences in farmers’ adoption of conservation tillage technology. Therefore, to facilitate the extension and application of conservation tillage technology, efforts need to be made in both agricultural technology extension and social networks, fully leveraging the complementary effects of the two. In addition, differentiated policies and measures should be adopted according to local conditions, and precise policies should be implemented for different groups and technologies.

Vertical integration is conducive to the realization of complementary interests and sustainable development of pig industry. The outbreak of African swine fever (ASF) in 2018 has disrupted many activities along pig industry chain in China. The production capacity of breeding pigs has dropped rapidly, and the supply of pig is tight. The vertical integration of pig industry chain is the main driving force to ensure food supply. Based on the data of 12 listed pig companies from 2012 to 2019, we examine the ways and reasons for vertical integration of pig companies when external shocks increase by taking ASF as an example, breakpoint regression and Tobit model are used to analyze differences and determinants of the forward and backward integration of pig industry chain under ASF. The empirical results showed that the forward integration of the feed processing link and slaughter circulation link is higher than the backward integration. ASF had different effects on the vertical integration degree of each link. ASF promoted forward integration. The main factors have different influences on the vertical integration of pig industry in China. Forward integration increased mainly depending on previous asset specificity, legal system environment, market demand, and transaction frequency. The findings of the study imply that pig industry chain is taking the forward integration to cope with the ASF shock. The combination of feed link and breeding link reduces feed cost and ensures pig supply. Pig companies tend to reduce transaction costs by strengthening the control of downstream supply.

Agricultural cooperatives are the main vehicle for farmers to engage in green agriculture. With the digital transformation in rural areas, it is crucial to explore how cooperative members can effectively access online information and integrate it into green production decision-making processes. Based on the survey data of 530 members of rice planting cooperatives in Heilongjiang Province in China, this paper selected eight green production behaviors commonly used by rice farmers as explained variables, and constructed an ordered probit model. Using the social capital theory, the impact and mechanism of internet use on cooperative members’ green production behavior were examined. The results showed the following: (1) Internet use facilitates the cooperative members’ green production behavior. This conclusion remains valid even after addressing the endogeneity test and robustness test. (2) The heterogeneity analysis revealed that the internet is particularly effective in enhancing the green production behaviors of farmers who are less educated, middle-aged, and those with strong connections to cooperatives. (3) A further mechanism test indicates that internet use not only significantly influences farmers’ trust in cooperatives but also aids them in comprehending the cooperative’s production specifications, thereby further advancing the improvement in green production behaviors. (4) Members’ satisfaction with cooperative sales can serve as a substitute for the internet in influencing their green production behavior.

Under the situation of an increasing resource and environment shortage, the green transformation of dairy farming subject production driven by environmental regulation is the concentrated embodiment of a “promising government” to solve the problem of breeding environmental pollution. Due to the shortcomings of environmental regulation itself and the undefined connotation of the green transformation of dairy farming subject production, the interactive relationship between the two remains unclear at present. Based on defining the concept of green transformation of dairy farming subject production, this paper aims to analyze the interactive mechanism between the environmental regulation and green transformation of dairy farming main production, build a dynamic game model between the environmental regulators and dairy farming subject, and introduce the constraints and benefits of a reputation mechanism on the behavior in the model to explore whether environmental regulation can drive the green transformation of dairy farming subject production. The results showed that the green transformation of dairy farming subject production followed the “subject substitution view” and emphasized “source reduction, process control and terminal treatment”. Strictly designed environmental regulations could effectively drive the green transformation of dairy farming subject production, but it was inevitable that the environmental regulators were vulnerable to the rent-seeking behavior of dairy farming subjects, which was “regulation capture”. The introduction of the reputation mechanism has greatly improved the rent-seeking behavior of dairy farming subjects and the probability that environmental regulators have “regulation capture”, indirectly forcing dairy farming subjects to participate in the green transformation of production. The greater the punishment for dairy farming subjects who do not participate in the green transformation of production was, the more they can be forced to participate in the green transformation of production. At the same time, it also reduces the risk of damage to the credibility of the government. Based on the studies above, this paper also further discussed the shortcomings of environmental regulation itself, including the “re exit and light implementation” of the environmental regulation policy, “decentralization and light inspection” of the environmental regulation subject, “result and light process” of the environmental regulation mode, and “formal regulation and light informal regulation” of the environmental regulation form, which provides a scientific reference for the formulation of the environmental regulation policy of livestock and poultry breeding in the future. Compared with previous studies, this paper is innovative in two aspects: first, it defines the conceptual connotation of a green transformation of dairy farming subject production, and second, it systematically discusses the interaction mechanism between the environmental regulation and green transformation of dairy farming subject production. This paper provides a scientific reference for the development of future environmental regulation policies for livestock and poultry farming.