Aungkana Jattamart currently works as an Assistant Professor at the Department of Business Information Technology, the Faculty of Business Administration, Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus, Thailand. She obtained a Ph. D. in Information Technology Management from Mahidol University, Nakhon Pathom, Thailand. Her research interests include technology adoption, augmented reality (AR), artificial intelligence (AI), human–computer interaction, travel and tourism services, and E-commerce.