The underlying factors of the purchase decision process of bottled mineral water have been a less studied area. The typically related attributes of consumer judgement in the case of low involvement can vary widely, ranging from price sensitivity to habits. However, assessing the role of brand reputation and trust from a sensory perception perspective is not a common approach. This paper examines the impact of trust on consumer value judgements for a frequently consumed beverage such as mineral water. Combining trust and sensory attributes with the Expectation–Disconfirmation Theory (EDT) framework provides insights into the weight of taste, trust and reputation in product evaluation. A tasting experiment was carried out using a representative systematic random sampling method. A mixed method was applied; EDT was used to analyze quantitative data and grounded theory methodology was performed in the case of qualitative data. Results indicate complete assimilation for the most preferred brand and negative contrast for less well-known brands. It can be stated that the applied methodology is suitable as a certain kind of trust measurement and also can function particularly well as a reinforcement and complement to other methodologies (e.g., neuromarketing methods). This study suggests that brand names positively influence value judgment. Origin bounded brands compared to imported brands can help companies mitigate trust issues in developing countries as they convey a particular reputation, which helps reinforce trust.

In comparison with the academic literature on public security, national security, social and economic security, and the challenges of the private security sector, corporate security policies have received little attention in the last decade. This is particularly surprising given that, as in the above-mentioned areas, there is a serious ongoing struggle and competition at the corporate level to meet new security challenges in response to the turbulent environment. The aim of this paper is to examine the strategic embeddedness of corporate security policy and its inherent challenges. The theoretical basis of the study, in line with the above, is provided primarily by the conceptualization of corporate security policy and the presentation of the trends and tendencies in this area. Based on the significant shift in the perception of security in organizations, it is predicted that new challenges and converging risks fundamentally change the security priorities of companies today. The exploration of new aspects of corporate security is done in the form of qualitative research through in-depth interviews with experts. The aim of the research is therefore to analyses the relationship between corporate security policy and strategic planning.