Zola Moon

Dr. Zola Moon


Research Focus & Metrics

Academic Career Length

24Years (2003-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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3 June 2019 in Gender in Management: An International Journal
Verified
Journal Article
Closed access
ECEunjoo Cho
Eunjoo Cho
ZMZola Moon
Zola Moon
TBTiffany Bounkhong
Tiffany Bounkhong
Purpose: The study aims to explore motivators and barriers in business venture creation among potential Latina entrepreneurs.Design/methodology/approach: Focus group interviews collected data using Latinas between the ages of 20-30 who expressed interest in starting their own businesses in the near future. Interview participants were primarily first-generation college students.Findings: Findings revealed major themes based around four dimensions of cultural heritage, motivators, barriers and preferred resources. Cultural heritage and gender are both enablers and obstacles for Latinas. Frequently mentioned motivators were parental business ownership, autonomy, flexible income and self-fulfillment. The barriers include fear, lack of financial management knowledge, business location selection and discrimination. The preferred resources were informal education, a checklist, a toolkit, free online resources and networking with business owners and mentors.Research limitations/implications: The findings of this study highlight pull factors (i.e. family business background and self-fulfillment) increasing entrepreneurial motivations among Latinas. The present study illustrates the nuanced but substantive interactions of gender and ethnicity in Latinas’ perceptions and attitudes toward new business formation.Originality/value: The present study contributes to the literature by exploring the motivators and barriers that affect business formation among emerging Latina entrepreneurs. Moreover, past research has not explored both motivators and barriers perceived by nascent Latina entrepreneurs. Findings from this study will assist future researchers in developing materials and programs to aid female and ethnic entrepreneurship.

15 November 2012 in Society & Natural Resources
Verified
Journal Article
Closed access
ZMZola Moon
Zola Moon
FFFrank L. Farmer
Frank L. Farmer
This article is an empirical examination of human-environment interactions associated with deforestation. The focus is on areas adjacent to the Buffalo National River and Ozark–St. Francis National Forest. Satellite imagery and census data over a 10-year timeframe are analyzed using multivariate methods to provide insight into underlying processes impacting land cover change. Examination of the parameters in areas near public land boundaries in conjunction with distance-to-the-boundary measures indicate changes immediately adjacent to the public lands differ from those at a distance. Public lands with differing mandates (resource conservation for current and future utilization in the case of U.S. Forest Service lands and preservation of existing “wilderness” condition in the case of the Buffalo National River) function separately within the wider landscape context. Land cover change due to deforestation is driven by transportation infrastructure, slope, distance to large urban centers, and location relative to public lands.

1 August 2003 in Journal of School Health
Verified
Journal Article
Closed access
PDF file
ZMZola Moon
Zola Moon
FFFrank L. Farmer
Frank L. Farmer
JTJohn M. Tilford
John M. Tilford
KKKelly J. Kelleher
Kelly J. Kelleher

1 February 2014 in Journal of Extension
Verified
Journal Article
Open access
PDF file
CAChristina Abreo
Christina Abreo
WMWayne Miller
Wayne Miller
FFFrank Farmer
Frank Farmer
ZMZola Moon
Zola Moon
SMStacey McCullough
Stacey McCullough
This article describes the materials and training program that Extension created to assist current and potential Latino immigrant entrepreneurs in starting businesses in Arkansas. The content-based educational materials describe the process for starting a new business, government regulatory requirements, start-up costs and considerations, and how to organize important documents. All items were designed with the ultimate goal of providing business owners with worksheets and an organizational system that can be used to write a business plan.

3 June 2010 in Society & Natural Resources
Verified
Journal Article
Closed access
ZMZola Moon
Zola Moon
FFFrank L. Farmer
Frank L. Farmer
This article examines interactions between land cover changes and human activity near public land boundaries. The article empirically examines multiple dimensions that may drive land cover changes, using a framework including ecological switches and biogeographical islands. Publicly owned lands become “islands” in the broader landscape within which they are embedded. As such, they may be of insufficient size or too isolated to allow the targeted ecosystems to continue to function as designed. Compounding the problems of isolation, size, and fragmentation, publicly owned parks or forests may function as human-mediated ecological switches, inducing specific land cover changes. Utilizing satellite data and a suite of sociodemographic data over a 10-year span, this research examines land cover changes surrounding public lands at regional and locally specific granularities. Results suggest policymakers and natural resource planners may be able to anticipate and incorporate local variations into future planning and policy cycles.

1 August 2014 in Journal of Extension
Verified
Journal Article
Open access
PDF file
CAChristina Abreo
Christina Abreo
WMWayne Miller
Wayne Miller
FFFrank Farmer
Frank Farmer
ZMZola Moon
Zola Moon
This article describes the materials and training program that Extension created to assist current and potential Latino immigrant entrepreneurs in starting businesses in Arkansas. The content-based educational materials describe the process for starting a new business, government regulatory requirements, start-up costs and considerations, and how to organize important documents. All items were designed with the ultimate goal of providing business owners with worksheets and an organizational system that can be used to write a business plan.