A comprehensive review of the literature indicates that there is a lack of research on the influence of all the organizational culture (OC) types on academics’ readiness and behavioral intention to implement eLearning changes in higher education institutions (HEIs). To address this gap, this study empirically investigates the impact of OC on academics’ readiness and behavioral intention to implement eLearning changes within HEIs in Kuwait during the COVID-19 pandemic. A 218 self-administered survey was distributed to public and private HEIs. The analysis of collected data reveal that the most prominent OCs are hierarchy and market types which support readiness for change. The contribution of this study lies in further understanding the impact of OC on academics’ readiness for eLearning changes and behavioral intention to support eLearning implementation. The findings further offer an original contribution by confirming the mediating role of academics’ readiness for eLearning changes in the relationship between OC and behavioral intention. This paper adds to the change management literature by collecting data during the COVID-19 pandemic within the interesting context of HEIs in the Gulf Cooperation Council (GCC), which is currently scarce. The implications of this study contribute to the sustainability of Kuwaiti HEIs.

Trust and perceived security are critical predictors of mobile payment platform adoption; however, a gap remains in examining these factors as antecedents—an essential area of focus given the prominent role of security concerns. This study explores how security measures, payment culture, perceived security, and trust influence users' attitudes toward mobile payment platforms in Kuwait. Data collected from 453 surveys were analysed and findings reveal that perceived security (PS) and trust significantly shape users' attitudes toward mobile payment adoption. Security rules and policies (SRP) and security responsibility commitment (SRC) positively influence both PS and trust, whereas security technology protection (STP) does not. Furthermore, uncertainty avoidance (UA) enhances both PS and trust. The study emphasises the importance of communicating security measures and cultural factors to build trust and encourage mobile payment adoption. These insights provide valuable guidance for service providers in developing strategies that address key drivers of user attitudes.

The objectives of this study are to investigate brand identification, brand symbolism, and brand evangelism, examining their interplay among the consumers of two frozen yogurt brands in Kuwait (PICK and Pinkberry)

The main objective of the current study is to determine the adoption of mobile payment platforms within the Gulf Cooperation Council (GCC) region, focusing on Kuwait, Oman, and Bahrain. The research addresses the critical issue of perceived security (PS) and its impact on user trust and attitudes toward mobile payment adoption. This research examines the differences in adoption between three GCC nations, providing insights into the security variables that influence user perceptions and trust. Using a survey distributed to 859 respondents, the research employs Structural Equation Modeling (SEM) to analyze the relationships between security measures, cultural factors, perceived security, trust, and user attitudes. The findings reveal that perceived security significantly impacts both user attitudes and trust toward mobile payment usage. Security technology protection (STP) and security rules and policies (SRP) enhance perceived security but do not directly influence trust. Security responsibility commitment (SRC) and coverage of mobile payment context (CMPC) positively affect perceived security, while uncertainty avoidance significantly influences both perceived security and trust. These results underscore the importance of robust security measures and cultural considerations in promoting mobile payments. Previous research has highlighted the importance of security measures in fostering trust and encouraging the use of mobile payments, but there is a lack of empirical data on how more specific security-related factors vary across emerging markets. The study's implications suggest that service providers should focus on enhancing security perceptions and addressing cultural factors to build trust and encourage the use of their systems. This research contributes to the existing literature by providing empirical data on the determinants of mobile payment adoption in emerging markets and offering valuable insights for policymakers and stakeholders in the GCC's digital economy and market entry.