The increase in waste volume and greenhouse gas emissions and decrease in raw-material reserves are some of the serious problems that our planet is facing. The measures needed to address these issues cannot be implemented under the prevailing linear economy model; hence, the circular economy model has been introduced. The successful implementation of circularity, whose basic principles include waste reduction, reuse, and recycling, requires a change in the behaviour of all the parties involved and is expected to lead to industrial–urban symbiosis schemes. The present paper looks at the current state and future prospects of the circular economy in Cyprus, based on the evidence drawn from an EU-funded project entitled “a digital Solid Waste reuse plAtform for BalkaN” (Project Acronym: SWAN). The project’s main objective was the design and development of a digital solid waste reuse platform involving four countries: Greece, Albania, Bulgaria, and Cyprus. Using the data collected, in the context of this project, from a sample of Cypriot industries, we looked into the familiarisation of the respondents with the basic concepts of circularity and their willingness to participate in symbiotic value chains. Moreover, we examined the composition of the waste streams produced by those industries and proposed potential waste reuse business models and subsequent symbiotic clusters.

The treatment of waste and especially solid waste, the type with the highest increase in terms of annual generation over the last decade, is a key issue in the Balkan and Mediterranean region. Piecemeal efforts to deal with it within the prevailing linear economy model were not successful since the techniques used such as recycling and reusing could not be effective with the existing products. A definitive solution requires the switch to a new model, the circular economy model, which will facilitate the tackling of the excessive use of virgin raw materials and waste generation. The design and development of a digital solid waste reuse platform in the context of the EU-funded Interreg Project SWAN involving four countries: Albania, Bulgaria, Cyprus and Greece, was a step in this direction. The present paper based on the evidence drawn from this project examines the current situation and the future trends in the solid waste reuse and industrial symbiosis schemes in this region.

Business organizations operate within a dynamic and fast changing environment, and in order to survive in it they should develop comparative advantages vis-a-vis their competitors and use them effectively. Traditional comparative advantages like availability of resources, access to large and wealthy markets and technological superiority have recently lost a large part of their effectiveness. Hence, every modern organization should look for a new and effective competitive advantage and there is strong evidence to suggest that this can be nothing else but the quality of its products and services. The concept of a product's quality, and more specifically its definition, the factors affecting it and the ways of measuring them, are the major point of interest in the first part of this paper. The second part focuses on the quality of the tourism product, and the general methodology developed in the first part will be applied to it.