This research empirically examines the preferences for job-related attributes among rural villagers living close to artisanal and small-scale gold mining (ASGM) in Indonesia. Based on hypothetical scenarios in which a private company collaborates with the local government to establish a food processing industry in these villages, a questionnaire survey designed with best–worst scaling (BWS) was administered to households to determine their preferences. Additionally, the heterogeneity among the villagers was examined by applying a latent class logit (LCL) model. The main household survey was conducted in 2019 in Bone Bolango Regency, Gorontalo Province. The estimation results revealed that villagers are separated into four classes, and each class has different and unique preferences. Creating more job opportunities for society is a highly evaluated attribute; however, the preference for skill acquisition differs among groups. The results indicate that accounting for heterogeneous preferences regarding job opportunities is helpful to delink dependency on ASGM and health hazards and improve the livelihoods of rural villagers. The study yields key information to substantially reduce environmental and health hazards in the poverty-plagued ASGM community by facilitating job opportunities in Indonesia.

A generalized multinomial logit (G-MNL) model is proposed to alleviate the four challenges inherent to the conditional logit model, including (1) simultaneous unidentifiability, (2) the immediacy of decision-making, (3) the homogeneity of preferences in unobservable variables, and (4) the independence of irrelevant alternatives. However, the G-MNL model has some restrictions that are caused by the assumed logit scale of the lognormal distribution used in the G-MNL model. We propose a mixed logit with integrated Pareto-distributed scale (MIXL-iPS) model to address the restriction of the G-MNL model by introducing a logit scale in accordance with the Pareto distribution type I with an expected value of 1. We have clarified the mathematical properties and examined the distributional properties of the novel MIXL-iPS model. The results suggest that the MIXL-iPS model is a model in which the instability in the estimation of the G-MNL model is modified. Moreover, the apparent preference parameter was confirmed to have a skewed distribution in general in the MIXL-iPS model. In addition, we confirm that in the MIXL-iPS model, bounded rationality is reasonably well represented, as many individuals have below-average choice consistency.