The rise of cyberbullying has been of great concern for the general public. This study aims to explore public attitudes towards cyberbullying on Chinese social media. Cognition and emotion are important components of attitude, and this study innovatively used text analysis to extract the cognition and emotion of the posts. We used a web crawler to collect 53,526 posts related to cyberbullying in Chinese on Sina Weibo in a month, where emotions were detected using the software “Text Mind”, a Chinese linguistic psychological text analysis system, and the content analysis was performed using the Latent Dirichlet Allocation topic model. Sentiment analysis showed the frequency of negative emotion words was the highest in the posts; the frequency of anger, anxiety, and sadness words decreased in turn. The topic model analysis identified three common topics about cyberbullying: critiques on cyberbullying and support for its victims, rational expressions of anger and celebrity worship, and calls for further control. In summary, this study quantitatively reveals the negative attitudes of the Chinese public toward cyberbullying and conveys specific public concerns via three common topics. This will help us to better understand the demands of the Chinese public so that targeted support can be proposed to curb cyberbullying.

Cyberbullying is an important issue which prevails among children and adolescents. The present study aimed to investigate the association between network anonymity and cyberbullying behavior and examine the mediating role of network morality and the moderating role of self-control in the linkage of network anonymity and cyberbullying behavior. A total of 620 participants were recruited from three high schools in southeast China and were required to complete a questionnaire measuring network anonymity, cyberbullying behavior, network morality, and self-control. A moderated mediation model was conducted by using PROCESS Macro for SPSS 3.5. The results showed that network anonymity was negatively associated with cyberbullying behavior among Chinese adolescents. Network morality mediated the association and self-control moderated the indirect association between network anonymity and cyberbullying behavior via network morality. These findings indicate that improving the network morality and self-control of adolescents with the joint efforts of individuals, families, government, and society as a whole may be an effective intervention strategy for cyberbullying behavior under the framework of digital citizens.

Background The more rapid adoption of the Internet in education settings has raised concerns about its impact on adolescents who may suffer from cyberbullying victimization. As a negative life experience, cyberbullying victimization can adversely affect adolescents' mental health. Particularly, it can lead to more adolescents developing depression. Based on this, we developed and tested a moderated mediation model to examine whether approach and avoidance coping strategies mediate the relationship between cyberbullying victimization and depression, and whether this mediating process was moderated by face consciousness. Method This study used a cross-sectional survey design with a sample of 1,586 middle school students from northwestern China, including 782 females (mean age 13.76 +/- 1.03 years; age range 12-16). Participants completed an anonymous paper-and-pencil survey that assessed their experiences with cyberbullying victimization, approach and avoidance coping strategies, face consciousness, and depressive symptoms. Result The findings revealed that cyberbullying victimization (Beta = 0.37, SE = 0.02, p < 0.001) was significantly positively correlated with depression in adolescents. The avoidance coping strategies (Effect = 0.16, p < 0.001), rather than approach coping strategies, mediate the relationship between cyberbullying victimization and depression. Additionally, face consciousness (Beta = 0.05, t = 2.28, p = 0.009) moderated the mediation: as face consciousness increased, the impact of avoidance coping strategies on depression became stronger. Conclusion These findings provide valuable insights into how and when cyberbullying affects adolescent depression, offering potential guidance for prevention and intervention strategies aimed at reducing the impact of cyberbullying on depressive symptoms in this vulnerable population.