Dr. Imranul Hoque is a Professor at the Department of Marketing in Jagannath University, Bangladesh. He has a PhD degree in International Business and Supply Chain Management and a Master’s degree in Innovation and Entrepreneurship from Aalborg University, Denmark. He had earlier completed his MBA and BBA with a major in marketing from the University of Dhaka., Bangladesh. He has been teaching marketing for more than 14 years at both the undergraduate and graduate levels in Bangladesh.