The formation of a customs administration framework based on the digital economy in the Eurasian Economic Union (EAEU) requires the application of fundamentally new technologies. The successful implementation of digital technologies in the information space of the EAEU presupposes the solution of a number of problems associated with the ensuring the implementation of the concept of sustainable development of the EEU member states in the new economic reality and transition to a new paradigm of customs administration based on the digitalization of the processes of regulation of foreign economic activity. Based on this paradigm, we set the following tasks: to identify trends and substantiate the need for digitalization of the customs administration mechanism in the Eurasian Economic Union based on the use of new technologies; to reveal the meaningful features of digital technologies that are promising for the development of the mechanism of customs administration of the EAEU; consider the applied aspects of the latest information technologies used in the course of EAEU customs administration system digitalization; and assess the prospects for their use, analyze the prospects of organizational, legal and managerial support of this process in the EAEU at the supranational and national levels. The article concludes that within the framework of the digital transformation of the EAEU, new opportunities are opening up for the customs regulation framework, based on the introduction of technologies for analyzing large amounts of data, immersive technologies, blockchain, the use of innovative methods for obtaining and processing customs information (satellite tracking, radio frequency identification), and the introduction of artificial intelligence technologies in customs control processes.

At the present stage one of the most important factors in the economic growth of Russian regions is the production processes modernization based on the best available technologies (hereinafter—BAT), ensuring the reduction of the negative impact on the environment in cost-effective ways. The most important conditions for the successful implementation of BAT at regional enterprises is the creation of general institutional conditions at the all-Russian level and the supply of enterprises with domestic technologies meeting the criteria of the best available technology. Over the past several years, large-scale work has been carried out in Russia to amend legislation, prepare BAT reference documents, and form the institutional conditions for their implementation. However, sustainable outcomes in specific regions will require the further development of regional innovation systems, consistent with the needs of local enterprises in BAT. The article proposes a general regional mechanism for managing the sustainable development of an innovation system based on BAT. For its successful implementation, a set of practical recommendations for the Rostov region has been formed. Within the framework of the innovation regional infrastructure it was proposed to create a new institute for the implementation of BAT—the Regional BAT competence center, priority areas for the development of potential and promising BAT in the region were identified, a general pattern of interaction of the Regional BAT competence center with other participants in the process was developed.

Subject. The article considers current trends in the development of marketing activities caused by a change in the strategic orientation of positioning, which determine the use of neuromarketing as a modern tool of the marketing paradigm. Objectives. The purpose is to determine the influence of neuromarketing on the factors of the marketing environment of DIY retailers. Methods. The study rests on marketing research (the method of expert assessments) and the choice of neuromarketing tools to determine the directions of strategic positioning. Results. The completed marketing research confirmed our assumption about the need to develop a modern algorithm for making a purchase decision in DIY retailers to meet new market requirements. We proposed an algorithm based on neuromarketing triggers, channels and technologies. This determines directions for the development of strategic competitive advantages of DIY retailers. Conclusions. The implementation of the ecosystem approach in the field of circulation defines new strategic positioning guidelines, which is the subject area of further scientific research.