Recently, traditional cultural resources (TCRs) have become a core part of enterprise clothing branding strategies. Such clothes, expressed in traditional culture, are widely accepted and recognized by audiences. Unfortunately, industry has leveraged these brands poorly and created ones that lack sign-cognition of TCRs. This has resulted in products reflecting shallow traditional cultural patterns (sign-form) rather than deeper adapted cultural expressions. The negative association resulting from this shallow and generic patterning in branding can be harmful for TCRs and damage the image of a brand in the minds of the people, thereby threatening the survival and long-term development of the brand. In order to solve this problem, this study divides the solution into three steps: (1) defining and understanding sign-meaning and sign-function in TCRs from the context of existing literature; (2) assessing, evaluating and breaking down sign-meanings, via in-depth interviews, into several sign-production sub-categories: (a) cultural attribution orientation; (b) knowledge perception orientation; and (c) stakeholders orientation; (3) Utilizing a typical brand development case study to demonstrate how these sign-meaning sub-categories can be help a brand better communicate with its audience. Firstly, it is noted that cultural attribution orientation: (a) expands the notion of brand culture; (b) promotes the movement of the design language of a brand from a dependent development into an independent development; and (c) connects the brand with potential audiences through a cultural gene transmission. Secondly, it is noted that knowledge perception orientation not only expands the foundation of expert groups but also provides TCRs-related to platforms of learning for audiences (e.g., to convey the brand’s social reputation of responsibility through educational communication). Thirdly, stakeholder orientations provide a foundation for brand integration with commercial resources and thus transform the brand to combine with social, commercial and industrial forms of collaboration. Beyond these three sub-categorizations, the study shows that sign-functions of TCRs can have an influence on cultural transformation, academic cohesion and social connection for clothing brands. This study provides a new perspective on TCRs with respect to sign-meaning and sign-function. TCRs can help clothing brands expand to reach audiences of traditional communication media, such as fashion shows. They can also help establish a more stable community mode of communication for non-commercial purposes.

The animation industry is a crucial part of cultural and creative industries and has formed a huge consumer market all over the world and even become a pillar industry in developed countries. However, in China, the animation industry is still in its infancy, and its development is relatively backward. The main reason is that there is no sustainable development model in the industry. Thus, how to carry out sustainable development has become an important research topic for the Chinese animation industry. This study probed into the challenges and problems faced by China’s animation industry, and based on Porter’s Diamond Model, analyzed the current situation of China’s animation industry from six aspects: production factors, demand conditions, industrial chain, enterprise strategy, cultural factors, and government policies, clarifies the key direction for industrial development, and puts forward relatively comprehensive reference strategies to promote the formation of a sustainable development model for the animation industry. The research shows that the sustainable development of the animation industry must be completed by integrating resources within the industry, improving the chain, upgrading the enterprises, technological innovations, cultural embedding, external personnel training, government support, legal protection, and other aspects.

Macao is a tourist city. It is home to the Ruins of Saint Paul’s, a unique 100-year-old landmark, which is still standing with manual maintenance, even after three fires and reconstruction events. Therefore, the continuous preservation of its culture, heritage education, and construction are important issues for Macao. With the development of digital technology in recent years, users can quickly search historical sites and save two-dimensional and three-dimensional images and videos through smartphones. These methods also enhance the communication power of culture. Virtual browsing on a smartphone requires computing power and storage space; yet, virtual reality devices are not widely used. Therefore, augmented reality and virtual reality are rarely used simultaneously for three-dimensional interactive guided tours and operation experiences on the same theme. However, by quickly creating virtual reality scenarios and preserving historical sites on mobile devices, 4DAGE’s 4DKanKan technology can provide augmented reality and metaverse virtual reality experiences. 4DKanKan can also integrate mobile guides and navigation software to connect mobile devices and assist in cultural inheritance and conduct sustainable education. This research linked this technology to the web by incorporating augmented reality and virtual reality technology to make designs and discussed the influences among service design, behavioral intentions, and learning effects. We collated and analyzed relevant data and text materials through systematic testing, observation, operation processes, and semi-structured interviews. The PLS multigroup structural model was used to explore and analyze the degree of influence and explanatory power of system quality, information quality, behavioral intention, and learning effects among themselves. The results of this study show that most users accepted the proposed innovative mode of operation and found it to be interesting and fun. Augmented reality is not limited by space or time; however, virtual reality devices taking too long to operate, switching too frequently, and having too many functional interfaces can cause operational problems. This study identified and modified the influencing factors and problems of the proposed system, with the aim of continuing to expand the applications of 4DKanKan to other cultural attractions or museums in the future. In addition, the research results can provide a reference for the sustainable development of related cultural sites.

The fabrication of traditional handicrafts is both an art creation activity and a social economic activity, meaning that the resulting works have dual artistic and economic characteristics. With the development of industrial mass production, the traditional handicraft industry is facing a series of challenges. For sustainable development of the traditional handicraft industry, first the establishment of its historical context and experience is necessary. Therefore, through an analysis of the competitive advantages of the Su-style furniture industry in the Ming Dynasty, this study first sorts out and summarizes the historical experience of the industry’s successful development. Next, sustainable development strategies for the contemporary traditional handicraft industry are explored, and opinions on the inheritance and development of the traditional handicraft industry at the present stage are put forward. Based on the diamond model, this study of Su-style furniture in the Ming Dynasty shows that its competitive advantages in this period included style, material, and skill, and the contributions of the government and consumer demand played important roles in these competitive advantages. Therefore, the current development of the traditional handicraft industry requires both external heritage protection of the government and the internal transformation and innovation of the industry.

In recent years, the rapid expansion of digital media has revolutionized educational materials by incorporating engaging multimedia elements and gamification principles. These advancements in technology have transformed digital learning into a gamified experience, enhancing the creation and utilization of learning materials. The primary aim of this study was to develop a predictive model for measuring learning outcomes in the Air Quality Education (AQE) app. The study results revealed that the most influential factor affecting learning outcomes was Learning Outcome (R2 = 0.673), followed by Behavioral Intention (R2 = 0.541), Practicability (R2 = 0.456), Use Attitude (R2 = 0.431), and Entertainment (R2 = 0.328). The proposed model accounted for an impressive 67.29.8% of the variability in predicting learning outcomes. These research findings emphasize the significance of Behavioral Intention and Practicability as crucial factors in designing predictive models for learning outcomes within the AQE app. Furthermore, the study highlights the users’ strong emphasis on interface media richness and user experience design elements, indicating the need for their prioritized attention and enhancement. By focusing on these aspects, developers can heighten players’ expectations for interactive media elements and enable them to achieve a more immersive gaming experience through a user-friendly and interactive interface design.

Although archaized blocks have good development prospects as tourist destinations that reshape local characteristics in cities, they have been criticized by academic circles, and most of them are underperforming due to poor management. Therefore, facing the marginalization of the existing archaized streets in various cities, it is urgent to recognize their image and value and find out the strategies that can guide their sustainable development. First of all, we changed the traditional perspective of looking at archaized block cultural attractions through the comparison of a literature review and confirmed that the archaized block should connote a sense of community, fluidity, and publicity and highlight the foundation of local culture and field development. Secondly, we selected a case as the main object and compared the correspondence between the communicative and perceptive images of local residents to construct the connection map of the relationship between local residents and the case field. This part consists of two stages: (1) Through the official information and the intervention of Means–End Chain, we confirm the communicative image and perceptive image of this field, including 13 attributes, 12 consequences, and 11 values; and (2) The collected contents of attributes, consequences, and values were merged and converted into 36 variables to form the evaluation basis for the perceptive images of local residents. Finally, we conducted descriptive statistics, factor analysis, correlation analysis, and multiple linear regression through SPSS 20.0, constructed the A–C–V relation link diagram for the relationship between the field of the case with the local residents, and interpreted the content that should be focused on and the logic behind the constructed image of the field. In addition, the analysis has shown that the archaized block’s function is not only meant for tourism, but it also acts as a network information center combining local people, local knowledge, and local cultural resources, thus highlighting the diversity and value of the archaized block. This research not only provides suggestions for the marketing and design organizations of the archaized block to improve the image of the destination, but also to help the inheritance of urban culture.