The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected and analyzed using multinomial logistic regression. The findings indicate that psychographic variables (shopping enjoyment, convenience seeking, customer innovativeness, perceived risk, Internet experience, frequency of travel, and channel experience) and some demographic variables (i.e., age and income) distinguish among the categories of multichannel shoppers, multichannel searchers, and store-prone shoppers. The study concludes with useful insights into the potential for developing multichannel strategy to achieve superior customer experience.

The purpose of this paper is to pinpoint the sustainable consumption behavior (SCB) drivers for energy and water consumers, identify whether a relationship exists between its two types (Conservation and Sustainable product purchase), and examine the moderating effect of Area of Living, Household Size, Home-ownership on such relationship. Therefore, the paper provides a holistic framework to explain SCB in resource-constrained emerging markets, which is an under-investigated area in the extant literature. Employing a mixed-methods approach; in-depth interviews, a focus group, and a survey were used to collect data. Data was collected from 519 respondents in Egypt and was analyzed using the (PLS-SEM) technique. The results show the significance of self-preference, public media influence, perceived moral obligation, and perceived behavioral control in explaining both energy and water conservation. Furthermore, results show that attitude toward conservation explains energy conservation, while subjective norms explain water conservation. Moreover, a significant relationship between the two types of SCB is reported in both contexts; and this relationship is moderated by consumers' area of living and home-ownership. Finally, insightful implications for practitioners and public policymakers are developed.

Purpose: Nation branding strategies are gaining priority as an area of research because of increasing market complexities and the rising importance of national competitiveness ranking. The sustainable development of a nation brand, when properly managed, will provide the economic incentive to attract investors, tourists and generate income for local communities. Therefore, this paper aims to focus on delineating the strategic imperatives for sustainable market competitiveness of nation brands.Design/methodology/approach: The research adopts an eclectic approach in examining a wider range of factors such as sustainability and market competitiveness to develop a synergistic nation brand.Findings: For nation brands to remain competitive, it is essential to understand the key determinants of market competitiveness. These determinants include sustainable tourism factors such as culture, heritage, environmental and integration of internal and external stakeholder groups from the public and private sectors.Originality/value: This paper provides a framework for the analysis of sustainable market competitiveness factors of the nation brand. It also provides implications for nation branding and future research agenda.

Purpose: Despite the growing importance of workplace spirituality, organisations have been reluctant to integrate spirituality into their workplaces; this paper discusses how to integrate spirituality into the workplace.Design/methodology/approach: This is a theoretical paper that builds its arguments on the synthesis of workplace spirituality and contemporary management paradigms.Findings: The study argues that workplace spirituality is an extremely important driving force for the sustainable and healthy growth of any organisation; however, infusing workplace spirituality into companies in the industrial and digital eras would be a futile effort, as industrial organisations are built on an ethos highly incongruent with spiritual principles. Therefore, in the post-digital era, spirituality-driven organisations (SDOs) will emerge, marking the beginning of a true “spiritual paradigm” for business and human society at large. The study also elaborates on the characteristics of the post-digital era and the nature of SDOs.Originality/value: Workplace spirituality has been a research topic for years but has never gained sufficient momentum. The Covid-19 global pandemic has made workplace spirituality a more pertinent issue on corporate agendas. Therefore, this paper provides the theoretical foundation to embed workplace spirituality in contemporary management thoughts and practices.