Thitinan Chankoson is an associate professor of business administration at the Faculty of Business Administration for Society, Srinakharinwirot University, Thailand. He has over 25 years of experience working in the industrial and academic fields. His research interests include business; management and accounting; service business management; aviation management; international business management; air transport service management; supply chain management; strategy and management; tourism, leisure, and hospitality management; organizational behavior; and human resource management.