Christine BROMBACH is a lecturer at the Zurich University of Applied Sciences in Wädenswil, CH. Her current research and teaching responsibilities are in the field of consumer research and nutritional behaviour. She completed her studies in Oecotrophology in Giessen and USA (MSc.). After her PhD at the University of Giessen, she was project coordinator of the National Consumption Study II at the Max Rubner Institute in Karlsruhe (D) for four years.