Denise Dumke de Medeiros is a Professor at Universidade Federal de Pernambuco (Brazil) and she is the head of PLANASP. She holds a ph.D. in Production Engineering from INPGrenoble (France). She has been a visiting researcher at Université du Quebec à Trois Rivières (Canada). Her research focus is quality management, mainly with an emphasis on quality management systems, quality in services, and evaluations of consumer satisfaction.