Prof. Dr. Drita Kruja, the Rector of the European University of Tirana, Albania, and an Honorary Professor at Óbuda University, Hungary, has a distinguished 26-year career in higher education, both in Albania and internationally. Throughout her academic journey, she has held multiple prestigious leadership roles, including Vice Rector, Head of the University Administration Board, Dean, Head of the Tourism Department, Chair of the Doctorate Degree Award Committee, and Head of the Academic Senate. Prof. Dr. Kruja completed her undergraduate and postgraduate studies at the Faculty of Economics, University of Tirana, Albania, and has since gained extensive teaching and research experience at renowned institutions worldwide. Her international engagements span across the University of Bologna and University of Florence in Italy, Roskilde University in Denmark, University of Applied Sciences in Bocholt and Eberswalde in Germany, Polytechnic University of Catalonia in Spain, University of Economics in Prague, Corvinus University and Óbuda University in Hungary, University of Maribor in Slovenia, and Sandhills Community College and East Carolina University, USA. An active researcher and leader of various research teams, Prof. Dr. Kruja has contributed to numerous local, national, and international research projects. Her scholarly work includes three university textbooks, four book chapters published by Routledge, and numerous high-impact scientific articles.