This study analyzes the impact of different government subsidies on supply chain members under the low-carbon policy. Using the theory and the Stackelberg game method, we derive the equilibrium decision of diverse government subsidy models on the carbon emission reduction efforts and marketing efforts of supply chain members when manufacturers are dominant. We found that government subsidies positively influenced the carbon emission reduction efforts and marketing efforts of supply chain members and could increase the overall profit of the supply chain and the overall welfare of society. Meanwhile, social welfare increased first and then decreased with the subsidy, and there was a maximum value. Within a certain threshold, when the market demand was sensitive to carbon emission reduction efforts, it was more beneficial to subsidize manufacturers, and when it was sensitive to marketing efforts, subsidizing retailers was more beneficial. Regardless of the subsidy situation, an optimal subsidy rate exists among supply chain members. Meanwhile, adjusting government subsidy measures can decrease the profit gap between supply chain members, and it provides potential possibilities for cooperation among supply chain members.

The location selection of warehouses is considered to be a strategic decision for logistics enterprises in improving the quality of logistic services. In order to improve the science and accuracy of enterprise warehouse location...

This study examines the diffusion of agricultural technology innovations within a small-world network context, constructing a cognitive utility threshold model. Key findings indicate that technology performance significantly impacts the diffusion of agricultural innovations. Farmers’ cognitive utility critically influences adoption rates, and changes in technology performance alter how network structure parameters, such as rewiring probability and network size, affect diffusion speed and extent. This research provides valuable insights into the mechanisms of innovation diffusion and offers a scientific foundation for policymakers and managers to develop more targeted and effective strategies, accelerating agricultural modernization.