MED-PSS is a Franco-Italian cooperation project aiming at developing the culture of wildfire risk among the populations of the regions of Provence-Alpes-Côte d’Azur and Corsica (France), and Liguria, Tuscany and Sardinia (Italy). It is part of the Med-STAR projects consortium. MED-PSS provides, through a state-of-the-art focused on fire-fighting communication best practices related to prevention and alert, a better understanding of the relationship that institutions with prevention missions maintain with different target groups in their territory and of how to sensitize them in a relevant and effective way to prevent the risk of wildfires. The state-of-the-art proposes, in support of a survey, a definition of the variants that compose the culture of wildfires’ risk. It identifies the target groups to be informed and sensitized in priority, as well as possible actions to undertake to go beyond the simple acquisition of technical and scientific knowledge in order to engage a real understanding of the wildfire phenomenon and automatisms to anticipate the risk and reduce it. In order to enhance and disseminate the culture of wildfire risk, the eight institutions composing the project’s partnership implemented 20 communication experiments in their territories. Demonstration operations addressing neighbourhoods at risk, the creation of a youth regional forest guard, the implementation of new technology-based apps and smart signage to alert the population, a traveling exhibition on wildfire prevention, the creation of multimedia products to engage schools and students in prevention programmes, and fire risk-level bulletins for operators in the wildfire sector are among the experiments undertaken trough the project to address the various audiences. Lessons learned from the experiments will be compiled in a communication best practices guide, which will provide operational keys for defining an effective, preventive communication strategy and improving transboundary institutional fire prevention approaches.

This work is devoted to presenting the communication activities carried out in the MED-Star project and the four joint projects (Intermed; Med-Coopfire; Med-Foreste; Med-PSS). MED-Star (“Strategies and measures to reduce wildfire risk in the Mediterranean area”) is a 3.5-year strategic project that started in May 2019, coordinated by the Sardinia Region, and supported by the Interreg Italy-France Maritime Program 2014–2020, which is co-financed by the European Regional Development Fund (ERDF). The cluster of projects comprises more than 20 partners (among which are regional, provincial, and local institutions; research centers; universities; wildfire and forest managers; etc.) of the cross-border Interreg Italy-France Maritime territory, which includes Sardinia, Corsica, Tuscany, Liguria, and PACA Regions. The projects have the main goals of improving the capacity of public institutions to jointly prevent and manage wildfire risks and propose wildfire risk mitigation and management strategies that can be shared at the transboundary level. In this perspective, these communication activities represent a key element of the projects. The communicative task of the five projects is structured into four main pillars: (1) strategic communication planning and digital communication channels; (2) dissemination, networking, and public events; (3) institutional communication about wildfire risks; and (4) joint training and exchanges of experience for the definition of the shared models of land and wildfire management. Our contribution will highlight the most relevant communication outputs and outcomes of the MED-Star and the four joint projects, among others, providing an in-depth analysis of the communication activities within the strategic “MED-Star media” platform.