Dr. Aleš Trunk
International School for Social and Business Studies, Slovenia
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Academic Career Length
14Years (2013-Present)
(Calculated once Scilit publication data is synced: current year − year of first publication + 1)
Representative Publications
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Journal Article
MBMuhammad Bilal
Muhammad BilalZJZeng Jianqiu
Zeng JianqiuSDSuad Dukhaykh
Suad DukhaykhFMFan Mingyue
Fan MingyueAleš TrunkDrawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI. A structured questionnaire was completed by a sample of 477 Chinese WeChat users. An online survey was conducted in two metropolitan cities (Beijing and Shanghai). The hypotheses were tested using structural equation modeling (SEM) generated by AMOS 22. The findings of this study found that all five antecedents of eWOM, such as fashion involvement, sense of belonging, trust, tie strength, and informational influence, positively related to the OPI of fashion products in China. Furthermore, eWOM significantly mediates the relationship between fashion involvement, sense of belonging, trust, informational influence, and OPI. The current study is considered the first to examine the role of eWOM in stimulating OPI through social media usage for fashion-oriented products in China. As such, it enriches the online buying literature by exploring the OPI mechanism through eWOM antecedents and validating the importance of social media factors in the development of online buying intention compared to previous studies. Furthermore, it provides several theoretical and practical implications, along with future opportunities.
1 January 2016 in International Journal of Innovation and Learning
Journal Article
Increasing life expectancy at birth is a huge achievement for a society; however it also brings many challenges and requires a society to constantly adapt to demographic consequences. In our research, we investigate life expectancy determinants and the role of a country's education level among them. Using multiple regression analysis on cross-section data of 187 countries around the world we confirm our main research thesis that a country's education level is an important determinant of life expectancy at birth and three separate hypotheses regarding life expectancy determinants. The main contribution of this research is the empirically tested regression model of life expectancy determinants. The results of the research confirm a strong importance of a country's education level and imply that societies should encourage education among young people as well as education of adults through lifelong learning programmes.
1 January 2018 in Procedia - Social and Behavioral Sciences
Journal Article
VLValentina Jošt Lešer
Valentina Jošt Lešer
NŠNada Trunk Širca
Nada Trunk Širca
VDValerij Dermol
Valerij Dermol
Aleš TrunkJournal Article
The paper analyses the productivity change of a balanced panel of 1915 European banks during the 2013–2018 post-crisis period. To study productivity changes, the paper applies the non-parametric output-oriented Data Envelopment Analysis (DEA) approach and the Malmquist productivity index (MPI). The total productivity change estimated by the MPI is further decomposed into technical efficiency change and technological change. The overall MPI estimates show a modest increase in the productivity of banks in half of the EU countries. Further decomposition of the MPI indicates that the productivity growth was mainly a result of technological improvement, which was particularly high among the new EU member states, whereas there was a significant drop in technical efficiency. The productivity growth was higher among banks in the non-euro area and among savings banks. The practical implications drawn from the paper are that European banks should further develop their business models to rationalize the costs and increase their operational efficiency and stimulate the adoption of fintech solutions and technological development so as to enhance their productivity.
1 January 2017 in International Journal of Innovation and Learning
Journal Article
Today European banking is in a great financial as well as a moral and ethical crisis. The purpose of this paper is to examine the strategies and best practices in the field of education and training for financial literacy in EU, emphasising the development of this field in Slovenia. Within the existing content, we studied general financial literacy of Slovenians; we investigated what the perception of activities of Slovenian banking institutions is in order to increase financial literacy clients and what is their financial knowledge. Based on customer survey, we determined the role of banking institutions as educators of users of banking services. The research confirmed that the activities carried out by banking institutions in order to improve the financial situation of their customers are effectively raising financial literacy.
Journal Article
ISIgor Stubelj
Igor StubeljAleš TrunkBŠBarbara Švagan
Barbara ŠvaganSLSuzana Laporšek
Suzana LaporšekThe paper studies the productivity change of the commercial banks in the CEE countries over the post-crisis period 2013–2018. The productivity change is measured by the Malmquist Productivity Index and its sub-components, applying two approaches—the asset-oriented and profit-oriented intermediation approaches. The analysis uses data from a balanced panel of 181 commercial banks in 11 CEE countries. We find that commercial banks’ productivity, measured with the asset-oriented intermediation approach, decreased in most of the CEE countries over 2013–2018, with a decline ranging, on average, from 1% to 6.9%, driven mainly by a decline in technical efficiency. Nevertheless, estimates using the profit-intermediation approach point to productivity growth in commercial banks in all CEE countries, ranging, on average, from 0.5% to 6.3%. The empirical findings imply the need for the CEE commercial banks to further digital transformation and cost rationalization.
About Me
Dr. Aleš Trunk received his doctorate in 2018 at the University of Primorska, Faculty of Management in the field of economics, on the subject of international reinsurance systems and the labor market. He also completed a bachelor's degree in management and a master's degree in economics and finance at the same faculty. He is employed as a university teacher and researcher at International School for Social and Business Studies Slovenia. As a researcher, he collaborates with the Center for Legal Information Studies - Taranto Observatory, Italy and Pegaso University, Napoli, Italy and Pegaso International University Malta. He publishes in international scientific journals and focuses on the areas of economics, business, labor market, business finance, international finance, leadership and management, project management, education management, and financial literacy. He is involved in several Erasmus+ and Horizon projects, and also cooperates with the European Commission as an expert in the evaluation and monitoring of EU-funded projects and contracts. He is a member of several editorial boards of international scientific journals with an impact factor: Global Journal of Social Sciences Studies; Human Systems Management; International Journal of Innovation and Learning; International Journal of Management, Knowledge and Learning; International Journal of Value Chain Management.