Entrepreneurship and Sustainability Issues is a peer-reviewed journal which publishes original research papers and case studies

Introduction: The importance of this study is to investigate decision-making by making decisions about data and real-time analytics and practicing ethical data on human resource performance and employee satisfaction.Objective: The study was conducted at Zain Telecommunications Company Jordan through designing a questionnaire for a segmentation research in the telecommunications and exhibitions company and 220 suitable samples were removed to analyze the structural equation modeling program method SEM.Method: The diversity of independent studies was indicated through the contracts indicating it, so multiple choices were used as evidence, workforce turnover forecasts, performance measures were available to indicate the correct decision-making to the data. Its employees were used in real time, tracking the productivity of dynamic workforce workers, and instant questionnaire mechanisms to indicate real-time analytics.Result: Transparency in its data use policies, implementation of data privacy standards, and algorithmic fairness were used in innovative processes to indicate ethical data practices. Through the questionnaire that was distributed, these parties' studies were conducted on improving the performance of human resources and employee satisfaction.Conclusion: His studies have concluded by integrating his three main areas of accurate decision making of his research, real-time analysis and practice of creative data and performance significantly improves the HR outcomes he chooses from employee satisfaction by choosing his specialty on data keeping pace with organizational goals by choosing his evidence.

The aim of this study is to examine the relationship between high-performance work systems (HPWS), sustainable development, and knowledge sharing in small and medium enterprises (SMEs) in Jordan. In this study it is hypothesized that the ability, motivation, and opportunity (AMO) improving the human resource (HR) practices of SMEs leads to better organizational performance of their employees through the role of knowledge sharing moderation. The results of this study confirm the hypothesis of the causal relationship between AMO practice with sustainable development, and the hypothesis of AMO practice with sustainable development are influenced by knowledge sharing. This study has implications for practice and theory, also can help project managers from these organizations to plan better human resource management (HRM) practices to promote sustainable development through innovation and creative performance of their employees. Therefore, this is one of the first studies to discuss the HRM productivity in AMO practice, and its important role in knowledge sharing.

This study investigated the interaction between Industry 5.0, circular economy (CE) practices, and innovation management (IM) in promoting sustainable development (SD) within the industrial sector in Jordan. Data were collected through surveys of 50 companies and in-depth interviews with 15 participants and a mixed- methods approach were used. The results revealed a positive relationship between Industry 5.0 adoption, circular economy implementation and sustainable development outcomes, particularly in resource efficiency and environmental performance. While innovation management significantly influenced Industry 5.0 adoption and circular economy practices, it did not directly mediate the impact on sustainable development. The study concluded that innovation management frameworks need to be strengthened to overcome challenges and maximize sustainability benefits in the Jordanian industrial sector.

The study aims to investigate the mediating role of sustainability in the relationship between strategic intelligence and conflict management within the Jordanian commercial banking sector. Recognizing the dynamic nature of conflicts in banks, the research emphasizes the necessity of adopting proactive strategies that align with organizational goals and promote long-term resilience. The study focuses on examining the extent to which strategic intelligence enhances conflict management practices and whether the inclusion of sustainability further strengthens these practices' effectiveness. The study targeted managerial-level employees in Jordanian commercial banks as the research population, considering their direct involvement in strategic decision-making and conflict resolution processes. Data were collected through a structured questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The findings reveal that strategic intelligence has a significant positive effect on both sustainability and organizational conflict management. Additionally, sustainability was found to mediate the relationship between strategic intelligence and conflict management, indicating that organizations that integrate sustainability considerations into their strategic frameworks are better positioned to manage conflicts effectively. The results highlight the critical role of strategic intelligence in anticipating and mitigating conflicts, while sustainability ensures that conflict resolution efforts contribute to the organization's long-term stability and growth. The study concludes by offering practical recommendations to embed strategic intelligence capabilities and sustainability practices within the operational strategies of banks, thereby enhancing adaptive capacity, stakeholder trust, and sustainable development in the Jordanian commercial banking sector.