A conceptual network between and among tourist engagement, perceived value, tourist satisfaction, and destination loyalty was constructed and validated based on 401 valid samples collected in Phoenix Ancient Town, a famous destination in western Hunan, China. The research results confirm the logic chain in marketing psychology of “engagement-value-evaluation/behavior” in the context of a tourism destination. Specifically, tourist engagement has direct positive effects on destination loyalty, but not on tourist satisfaction. In addition, tourist engagement exerts indirect positive effects on destination loyalty by producing functional value and emotional value for tourists which, in turn, promotes tourist satisfaction towards a destination. However, the indirect influences of tourist engagement on tourist satisfaction and destination loyalty by way of creating tourists’ social value are not significant. This research validates the role of tourist engagement in the formation of destination loyalty from a tourist value perspective and thereby offers a new theoretical clue for tourism marketing.
Informatization plays an increasingly important role in the tourism industry, while its effectiveness in alleviating tourism risks remains to be verified. This research aims to explore the effects of country risks on the international tourism and the moderating role of informatization between the two. This study firstly measures country risks based on the ICRG database, quantifies international tourism by tourism revenue, tourism expenditure, and tourist arrival, and calculates informatization level from informatization facilities, informatization applications, and informatization skills. A dynamic SYS-GMM model is then adopted to verify the research hypotheses based on the panel data of 138 countries from 2000 to 2019. The research results show that the composite country risk, political risk, economic risk, and financial risk all show a negative impact on the international tourism indicators regardless of different time periods, regions, or income levels. However, the effects are more obvious before the global financial crisis in 2008 and regions and countries with lower income levels. In addition, informatization is found to positively mitigate the adverse impacts of country risks on international tourism, especially for economic and financial risks. The research findings indicate the risk hedge potential of informatization in the tourism industry, which provides a profound reference for destination risk management.