Ahmad Aljumah, Ph.D, assistant professor (ahmad.aljumah@aau.ac.ae). Biography: I am Ahmad Aljumah, an assistant professor in marketing. I joined Al Ain University's college of business in 2019. I possesses academic and training experience from multinational academic institutes and corporations. I hold academic degrees from Malaysian universities, along with experience in teaching courses in the field of marketing and business. Moreover, my work extends to research papers, where I have published many papers in collaboration with fellow researchers in international journals, with a focus on topics that aim at leveraging technology in business development in the Asia and Middle East regions. Education: Ph.D. Marketing, Universiti Malaysia Perlis (Malaysia). M.Sc. Management, Universiti Utara Malaysia (Malaysia) (AACSB accredited). B.Sc. International Business, Universiti Utara Malaysia (Malaysia) (AACSB accredited). Research Interests: Marketing, digital marketing, entrepreneurship marketing, management, SME’s, customer service.