Previous studies have demonstrated that the manner in which a physician presents medical information (ie, choice framing) is a critical factor in a patient’s treatment decision and has a significant effect on patients’ choices regarding their care.
1-3 Even the modification of 1 word in a statement about medical management can alter the patient’s treatment decision significantly.
4 Studies on physician information presentation have been conducted related to physician-assisted suicide, vaccinations, and procedural risk, but, to our knowledge, none have been performed regarding treatment options for skin conditions.
1,2,5,6