Andréia de Bem Machado holds a PhD in Engineering and Knowledge Management. Professor at the Federal Institute of Santa Catarina and postdoctoral student at the Federal University of Santa Catarina. She is at the National Institute of Educational Studies and Research Anísio Teixeira (Ministry of Education of Brazil). She has been working in the educational field for over 25 years. Currently, his research interests are public policy and political science, innovation and business management issues: Innovation, Education, digital transformation, management, hybrid education, digital technologies, active methodology, knowledge media, entrepreneurship and knowledge management.