For large and medium-sized cities, the planning and development of urban road networks may not keep pace with the growth of urban vehicles, resulting in traffic congestion on urban roads during peak hours. Take Jinan, a mid-sized city in China’s Shandong Province, for example. In view of the daily traffic jam of the city’s road traffic, through investigation and analysis, the existing problems of the road traffic are found out. Based on real-time, daily road traffic data, combined with the existing road network and the planned road network, the application of a road intelligent transportation system is proposed. Combined with the application of a road intelligent transportation system, this paper discusses the future development of urban road traffic and puts forward improvement suggestions for road traffic planning. This paper has reference value for city development, road network construction, the application of intelligent transportation systems, and road traffic planning.