Sanja Pfeifer

Prof. Dr. Sanja Pfeifer

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Research Focus & Metrics

Academic Career Length

26Years (2001-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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20 August 2014 in Journal of Small Business Management
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Journal Article
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SPSanja Pfeifer
Sanja Pfeifer
NŠNataša Šarlija
Nataša Šarlija
MSMarijana Zekić Sušac
Marijana Zekić Sušac

1 July 2001 in Journal of Small Business Management
Verified
Journal Article
Closed access
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RLRobert N. Lussier
Robert N. Lussier
SPSanja Pfeifer
Sanja Pfeifer

4 September 2014 in The Journal of Entrepreneurship
Verified
Journal Article
Closed access
Djula BorozanDjula Borozan
Djula Borozan
SPSanja Pfeifer
Sanja Pfeifer
This article explores the entrepreneurial profiles of Croatian entrepreneurs and compares them with the profiles of entrepreneurs of post-socialist and developed European countries. Specifically, logistic regression analysis was used to find the best descriptors of the opportunity and necessity-driven entrepreneurs in Croatia, post-socialist and developed European countries. Results indicate that chances for engaging in opportunity-driven entrepreneurship in Croatia are increasing for men and those who perceive their income level and competencies for running a business as high. The likelihood of engagement in opportunity-driven entrepreneurial activity in the post-socialist context has been related to the age rather than gender and innovations in the product/market matrix or higher export expectations. The developed countries’ datasets reveal that opportunity-driven entrepreneurs have been related to higher expectations of growth through new job openings.

1 January 2010 in The Journal of Entrepreneurship
Verified
Journal Article
Closed access
SPSanja Pfeifer
Sanja Pfeifer
NSNatasa Sarlija
Natasa Sarlija
This study analyses the dynamics, structure and connections between entrepreneurial activity, economic development and firm efficiency. While the usual presumption on the relationship between these variables implies straightforward, linear and positive impacts, empirical evidence shows that those impacts are significant, more complex and less straightforward. The evidence of entrepreneurial activity in Croatia shows that the early stages of entrepreneurship development are very dynamic and volatile. Furthermore, significant inter-regional differences exist in entrepreneurial activity, firm performance and economic development across six Croatian regions. Correlations between entrepreneurial activity, firm performance and economic development are significant but depend on whether the entrepreneurial activity is opportunity or necessity based. This study confirms the theoretical presumption about complex and multilayered connections between different types of entrepreneurship activity and economic development.

1 June 2021 in South East European Journal of Economics and Business
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Journal Article
Open access
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SPSanja Pfeifer
Sanja Pfeifer
Slavica SingerSlavica Singer
Slavica Singer
Nataša ŠarlijaNataša Šarlija
Nataša Šarlija
SPSunčica Oberman Peterka
Sunčica Oberman Peterka
Creating an external context that will have nourishing effect on the entrepreneurial activities seems to be timely, path and location dependent process. The systemic explorations of the national entrepreneurial context (environment) are still relatively underrepresented. The paper explores strengths and weaknesses of the national entrepreneurship conditions in Croatia and how stable these conditions are in the longer time frame. The aim of the study is to provide more detailed insight on the differences in perceptions among experts engaged in Global Entrepreneurship Monitor (GEM) and along the time. Findings indicate deterioration of the national entrepreneurial conditions in Croatia. Experts’ perceptions of national entrepreneurial conditions diverge between experts who have and those who do not have prior entrepreneurial experiences. The time also matters – perceptual difference in evaluating the quality of national entrepreneurship conditions is observed across 2015–2018.

6 November 2023 in Sustainability
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Journal Article
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Djula BorozanDjula Borozan
Djula Borozan
SPSanja Pfeifer
Sanja Pfeifer
This study explores low-carbon behavior (LCB), considering a number of psychological predictors deemed important according to the theory of planned behavior and the norm-activation model. Four distinct clusters were identified by conducting a cluster analysis of data collected from an online survey of young people in Croatia in 2022, revealing both consistent and inconsistent patterns of LCB. The study highlights the complexity of factors influencing LCB and utilizes a fuzzy-set qualitative comparative analysis to identify specific configurations of psychological variables that contribute to high and not-high levels of LCB within each cluster. The results validate the significance of established psychological determinants in explaining variations in low-carbon intentions and behaviors among young people, challenging the assumption of intention as the single best determinant of LCB and underscoring the presence of multiple causal complexities and equifinalities. Furthermore, the study demonstrates the asymmetric effects of different psychological conditions on high and not-high levels of LCB, suggesting that consistent and inconsistent LCBs cannot simply be viewed as opposite poles of the same continuum and that a variety of pathways can be explored to enhance carbon reduction activities.