Sustainability as a growing trend in the 21st century has encompassed almost the entire world economy, including the automotive industry. As a result of this trend, automotive companies are adjusting their strategies and operations to contribute to the achievement of the concept of sustainability at the global level. By turning to sustainability, the automotive industry is experiencing perhaps the biggest transition in its history. This paper therefore deals with the research of sustainable strategies of leading companies in the automotive industry. The paper aims to examine the extent to which the world’s leading companies in the automotive industry meet certain SDG UN goals. The method of the qualitative comparative analysis using the desk method alternative provided the information on sustainability strategies and their fulfilment within the top five companies in the automotive industry according to the Interbrand scale from 2021, considering the UN Agenda 2030 sustainability goals. The results of the analysis showed that the observed companies in the automotive sector meet most of the goals of sustainable development of the UN with their sustainability strategies, which indicates that they are successfully adapting their business operations to modern business requirements. This also makes their brands green, hence the application of the principle of sustainability also affects the strength of their brands, adding “extended customer value”. The paper contributes not only to the development of the framework and elaboration of business models of sustainability in the automotive industry, but also to the development of further theoretical and empirical research in this field and the conceptualization of the principles of sustainability in this area.

In this chapter, the authors describe the concept of cultural tourism using an example of event tourism, specifically music events on coastal tourist destinations. As an example, the authors describe Istria, one of the strongest tourist regions in Croatia, showing effective ways in managing events using a strategic approach and having well-organized stakeholders. They continue by providing an additional analytical presentation of issues relating to music events, as one of the key subgroups of the events. Furthermore, the authors give an overview of the challenges and specificities that are occurring today in the field of not only music event management but also event management in general by using, once again, the example of coastal tourist destinations. The authors conclude that the scientific aspects of cultural tourism and event management are of increasing importance since these events are becoming an integral part of the tourism product of each destination, and the experience, as well as the motive and outcome of each event, becomes one of the key categories in the life of a postindustrial man. For a better understanding of an event as a complex phenomenon, the authors advocate for further ontological research and a multidisciplinary approach.

U radu se istražuje uloga i utjecaj elektroničke trgovine u procesu kupnje, prodaje ili razmjene proizvoda, usluga ili informacija. Trgovina putem Interneta se smatra najprofitabilnijim oblikom trgovine zbog jednostavnosti i niskih troškova i kao takva će postajati sve značajnijom i unosnijom komponentom cjelokupne trgovine. Istraživački je rad u ovom članku fokusiran na sam pojam e-trgovine, njen pristup suvremenom marketingu, njezina obilježja i razvitak u svijetu, te na dosege primjene elektroničke trgovine u Hrvatskoj. Poseban osvrt u ovom radu daje se na razvoj e-trgovine u Hrvatskoj koji polako, ali sigurno, uzima maha, jer je prisutnost na Internetu imperativ u današnjem poslovanju. U Hrvatskoj se još uvijek na Internetu nudi tek mali dio proizvoda i usluga što može biti velika prednost i poslovna prilika za sve one koji žele proširiti svoje poslovanje i na on-line trgovinu. Rast hrvatskoga gospodarstva zasnivao se dosad u najvećoj mjeri na tradicionalnoj, "staroj" ekonomiji, dok nove tehnologije nisu dublje prodrle u državnu upravu i u realni sektor gospodarstva. Cilj rada je upozoriti na važnost trgovine putem Interneta, koja je na putu da postane primarni oblik poslovanja, kako u svijetu tako i u Hrvatskoj.

U radu se analizira koji su to faktori koji utječu na konkurentnost brodarske industrije te kojim se poslovnim strategijama brodarske kompanije koriste u svrhu što boljeg pozicioniranja na tržištu. U empirijskom dijelu rada...

This paper studies the protected cultural property strategic management conducted by UNESCO, the World Heritage Sites (WHS). Its purpose is to explore the measure to which the system of such cultural property management is developed, since its meaning goes beyond the touristic purpose and indicates the world’s cultural property. Two Croatian tourist destinations are examined – Dubrovnik and Poreč. At the end of the paper, a comparative analysis of the two investigated cases is presented with the aim of presenting the research results and designing a personal model and conceptual frame of action to create a more efficient management system for protected heritage at all levels

The paper investigates the issue of strategic development of a new selective form of tourism that is growing in many countries around the world named astrotourism. The issue of light pollution is also considered, given that a clear starry sky is a fundamental prerequisite for the development of this selective form of tourism. The aim of this paper is to investigate the level of development of astrotourism in the Republic of Croatia. For this purpose, a comparative analysis was performed targeting selected astrotourist destinations - the so-called Dark-Sky Parks in Croatia and Europe, as well as a research focusing on the geographical distribution and number of certified sky parks in the world. Certified Dark-Sky Parks are typical astrotourism destinations that meet all the prerequisites for its development, and are awarded the official certificate issued by the IDA - International Dark-Sky Association, as the world's umbrella institution dealing with light pollution. Observatories have a special role in the development of astrotourism, so the proposed paper presents an overview of observatories in Croatia that are focused on this type of activities. The paper aims to sensitize the scientific and professional public regarding the issue of light pollution, but also to encourage further research and expert discussions relating to this topic. Astrotourism combines different components and functions – a scientific and a recreational one, but also a very important ecological and educational function, encouraging special discussions and proposals focusing on solutions for the sensitive but still insufficiently researched area of light pollution, inadequate public illumination, as well as other “unhealthy” forms of illumination.