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This study tested the impacts of two-game features, (1) letterboxing (i.e., earning six stamps from hidden places) and (2) external rewards (i.e., giveaways), in order of understanding the gamification on tourist psychological outcomes in a maze park. A total of 1,203 participants were divided into four conditions through a field experiment, resulting from the factorial combination of the letterboxing and the external rewards. The main effects of letterboxing that trigger intrinsic motivations appear to be significant on tourist psychological outcomes. Moreover, the results indicate that there are significant interaction effects between letterboxing and rewards on tourist flow.
Young-Nam Kim; Yejin Lee; Yong-Kun Suh; Dae-Young Kim. The effects of gamification on tourist psychological outcomes: an application of letterboxing and external rewards to maze park. Journal of Travel & Tourism Marketing 2021, 38, 341 -355.
AMA StyleYoung-Nam Kim, Yejin Lee, Yong-Kun Suh, Dae-Young Kim. The effects of gamification on tourist psychological outcomes: an application of letterboxing and external rewards to maze park. Journal of Travel & Tourism Marketing. 2021; 38 (4):341-355.
Chicago/Turabian StyleYoung-Nam Kim; Yejin Lee; Yong-Kun Suh; Dae-Young Kim. 2021. "The effects of gamification on tourist psychological outcomes: an application of letterboxing and external rewards to maze park." Journal of Travel & Tourism Marketing 38, no. 4: 341-355.
The growing popularity of robot services blurs the boundaries of robotics and human life. Concomitant to the trend, many hotel brands have adopted a robot-based automation system in their properties. This study attempted to understand the underlying perceptions of the hotel guests' robot-using behaviors. A sample of 494 potential users of a hotel robot assistant was examined and analyzed. The result showed six factors, including three functional aspects (i.e., facilitating conditions, performance expectancy, and innovativeness) and three emotional aspects (i.e., social presence, hedonic motivation, and perceived importance). Moreover, this study categorized the respondents into cohesive groups that show similar characteristics. Based on different levels of perceptions and demographic information, four clusters were named as ‘The ordinary,’ ‘Enthusiastic adopter,’ ‘Tech laggard,’ and ‘Value seeker.’ The result of this study is expected to help the hotel industry to better target potential customers by understanding the different types of users of robotic technology.
Yejin Lee; Seunghwan Lee; Dae-Young Kim. Exploring hotel guests' perceptions of using robot assistants. Tourism Management Perspectives 2020, 37, 100781 .
AMA StyleYejin Lee, Seunghwan Lee, Dae-Young Kim. Exploring hotel guests' perceptions of using robot assistants. Tourism Management Perspectives. 2020; 37 ():100781.
Chicago/Turabian StyleYejin Lee; Seunghwan Lee; Dae-Young Kim. 2020. "Exploring hotel guests' perceptions of using robot assistants." Tourism Management Perspectives 37, no. : 100781.
This study applies brand tourism effect to examine the loyal customers' different attitudinal responses caused by two types of non-loyal customers (i.e., brand immigrants and brand tourists) in the luxury hotel industry. The study also investigates the moderating role of psychological ownership on brand tourism effect. Conducting a 2 (types of non-loyal customers) * 2 (psychological ownership) experimental design, the results show that the loyal customers perceive brand tourists more favorably, and their disappointment is the most significantly different emotional response. In addition, the result also finds the moderating effect to be significant, indicating that in a lounge, loyal customers view brand tourists more positively than in restaurant. Lastly, the study also discusses theoretical and practical implications.
Seunghwan Lee; Dae-Young Kim. The BRAND tourism effect on loyal customer experiences in luxury hotel: The moderating role of psychological ownership. Tourism Management Perspectives 2020, 35, 100725 .
AMA StyleSeunghwan Lee, Dae-Young Kim. The BRAND tourism effect on loyal customer experiences in luxury hotel: The moderating role of psychological ownership. Tourism Management Perspectives. 2020; 35 ():100725.
Chicago/Turabian StyleSeunghwan Lee; Dae-Young Kim. 2020. "The BRAND tourism effect on loyal customer experiences in luxury hotel: The moderating role of psychological ownership." Tourism Management Perspectives 35, no. : 100725.
This study examines the effects of customer characteristics (i.e., number of visits and complaint tendencies) on recovery efforts. Sixteen scenario-based types of service-recovery strategies (i.e., 4 types of compensation x 2 types of apology x 2 conditions of empowerment) along with a given service failure (i.e., foreign items in food) were provided to 774 participants recruited from nationwide online panels in the U.S. The results reveal that one-time compensation at the point of incident, cue-based apologies, and empowered servers are the most effective service-recovery strategies. It also reveals that active complainers tend to recommend the restaurant after service recovery actions, whereas passive complainers tend to have better distributive fairness and interactional fairness after service recovery actions. These research findings are expected to establish more appropriate service-recovery strategies manuals.
Gumkwang Bae; Seunghwan Lee; Dae-Young Kim. Interactions between Service Recovery Efforts and Customer Characteristics: Apology, Compensation, and Empowerment. Journal of Quality Assurance in Hospitality & Tourism 2020, 22, 218 -244.
AMA StyleGumkwang Bae, Seunghwan Lee, Dae-Young Kim. Interactions between Service Recovery Efforts and Customer Characteristics: Apology, Compensation, and Empowerment. Journal of Quality Assurance in Hospitality & Tourism. 2020; 22 (2):218-244.
Chicago/Turabian StyleGumkwang Bae; Seunghwan Lee; Dae-Young Kim. 2020. "Interactions between Service Recovery Efforts and Customer Characteristics: Apology, Compensation, and Empowerment." Journal of Quality Assurance in Hospitality & Tourism 22, no. 2: 218-244.
Dae-Young Kim; Yeonghyeon Hwang. The 25th Asia Pacific Tourism Association Annual Conference 1 to 4 July, 2019, Danang, Vietnam. Anatolia 2019, 31, 341 -343.
AMA StyleDae-Young Kim, Yeonghyeon Hwang. The 25th Asia Pacific Tourism Association Annual Conference 1 to 4 July, 2019, Danang, Vietnam. Anatolia. 2019; 31 (2):341-343.
Chicago/Turabian StyleDae-Young Kim; Yeonghyeon Hwang. 2019. "The 25th Asia Pacific Tourism Association Annual Conference 1 to 4 July, 2019, Danang, Vietnam." Anatolia 31, no. 2: 341-343.
Dae-Young Kim; Sangwon Park. Rethinking millennials: how are they shaping the tourism industry? Asia Pacific Journal of Tourism Research 2019, 25, 1 -2.
AMA StyleDae-Young Kim, Sangwon Park. Rethinking millennials: how are they shaping the tourism industry? Asia Pacific Journal of Tourism Research. 2019; 25 (1):1-2.
Chicago/Turabian StyleDae-Young Kim; Sangwon Park. 2019. "Rethinking millennials: how are they shaping the tourism industry?" Asia Pacific Journal of Tourism Research 25, no. 1: 1-2.
By using a human-centric approach to online recommender systems, this research aims to estimate the language discrepancies of which travelers and destination marketers describe the travel experiences across 11 tourism destinations in USA. In order to address the research purpose, data has been collected from two different sources that reflect the views of travelers and service providers. Then, a set of text data mining methods (i.e., clustering analysis and Jaccard distance score) was applied to identify the language differences between travelers and CVB websites, according to the following categories: shopping, dining, nightlife/activities, and attractions. Some possible methodological extensions that can improve recommendation capabilities, and managerial implications of these findings are provided
Sangwon Park; Dae-Young Kim. Assessing language discrepancies between travelers and online travel recommendation systems: Application of the Jaccard distance score to web data mining. Technological Forecasting and Social Change 2017, 123, 381 -388.
AMA StyleSangwon Park, Dae-Young Kim. Assessing language discrepancies between travelers and online travel recommendation systems: Application of the Jaccard distance score to web data mining. Technological Forecasting and Social Change. 2017; 123 ():381-388.
Chicago/Turabian StyleSangwon Park; Dae-Young Kim. 2017. "Assessing language discrepancies between travelers and online travel recommendation systems: Application of the Jaccard distance score to web data mining." Technological Forecasting and Social Change 123, no. : 381-388.
Drawing from contingency theory and the concept of entrepreneurship, this study investigates the viability of small-scale agritourism business. Specifically, this paper identifies the antecedents (i.e., external environment and internal conditions) and consequences (i.e., financial and non-financial benefits) of managerial behaviors (i.e., innovation, pro-activeness, and aggressiveness) in operating an agritourism business. Based on responses from the USDA census of agriculture, the results of this research reveal the heterogeneous effects of antecedents that contribute positively and negatively to managerial behavior. The varied influences of managerial behavior on different types of business performance are identified. Also, theoretical implications of the development of agritourism studies as well as managerial implications for owners, consultants, and policymakers related to the small tourism business in rural areas are provided
Kyungrok Doh; Sangwon Park; Dae-Young Kim. Antecedents and consequences of managerial behavior in agritourism. Tourism Management 2017, 61, 511 -522.
AMA StyleKyungrok Doh, Sangwon Park, Dae-Young Kim. Antecedents and consequences of managerial behavior in agritourism. Tourism Management. 2017; 61 ():511-522.
Chicago/Turabian StyleKyungrok Doh; Sangwon Park; Dae-Young Kim. 2017. "Antecedents and consequences of managerial behavior in agritourism." Tourism Management 61, no. : 511-522.
In this study, we developed a theoretical framework in which corporate social responsibility, corporate ability, customer trust and satisfaction, and corporate reputation by considering the influence of transparency as a moderator. The proposed hypotheses were empirically tested using data collected from 487 U.S. consumers via structural equation modeling. The results indicated that perceived corporate social responsibility and corporate ability significantly affected overall customer satisfaction and trust. In turn, customer trust and satisfaction have positive effects on perceptions about corporate reputation. Lastly, this study found that transparency as a significant moderator. This research will contribute to the development of a robust and comprehensive theoretical model that integrates existing frameworks and concepts within the hotel industry.
Sung-Bum Kim; Dae-Young Kim. Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency. Sustainability 2017, 9, 951 .
AMA StyleSung-Bum Kim, Dae-Young Kim. Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency. Sustainability. 2017; 9 (6):951.
Chicago/Turabian StyleSung-Bum Kim; Dae-Young Kim. 2017. "Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency." Sustainability 9, no. 6: 951.
The study investigated the effect of the varying amounts of service providers’ facial hair (clean-shaven, light stubble, heavy stubble, light beard, and full beard) on participations’ perceptions of employee attractiveness, food handling issues, cleanliness, personal hygiene, as well as customer satisfaction, and loyalty within the restaurant context. A one-way ANOVA analysis was performed on a total of 514 U.S. consumers to examine the differences in their responses to the amounts of service providers’ facial hair. This research also employed a between-subjects 5 (types of facial hair) × 2 (individual preference for facial hair vs. individual no particular preference for facial hair) experimental design. The results revealed that there were significant differences in all five of the constructs for amounts of facial hair. There were also interaction effects between the amount of a service provider’s facial hair and customer’s individual preference for facial hair on the dependent variables (except for satisfaction). Theoretical and practical implications are also discussed.
Sung-Bum Kim; Seunghwan Lee; Dae-Young Kim. The effect of service providers’ facial hair on restaurant customers’ perceptions. Service Business 2017, 12, 277 -303.
AMA StyleSung-Bum Kim, Seunghwan Lee, Dae-Young Kim. The effect of service providers’ facial hair on restaurant customers’ perceptions. Service Business. 2017; 12 (2):277-303.
Chicago/Turabian StyleSung-Bum Kim; Seunghwan Lee; Dae-Young Kim. 2017. "The effect of service providers’ facial hair on restaurant customers’ perceptions." Service Business 12, no. 2: 277-303.
This study examined the effects of customer race (i.e., Caucasian, African American, Hispanic, and Asian), gender (i.e., female and male), and attire (i.e., business and casual) on servers’ tip expectations and service intentions. The results indicate that customers in business attire are perceived as better tippers and targeted for better treatment than customers in casual attire. However, this main effect of attire was qualified by significant interactions with race and gender. The positive effects of business (vs. casual) attire were greater for African Americans than for Caucasians and for males than for females. The implications of these findings for the training and monitoring of restaurant servers are discussed.
Kathleen Jeehyae Kim; Gumkwang Bae; Dae-Young Kim. The Effects of Visible Customer Characteristics on Servers’ Perceptions of Tipping: Potential Threats to Service Interactions. Cornell Hospitality Quarterly 2017, 58, 400 -408.
AMA StyleKathleen Jeehyae Kim, Gumkwang Bae, Dae-Young Kim. The Effects of Visible Customer Characteristics on Servers’ Perceptions of Tipping: Potential Threats to Service Interactions. Cornell Hospitality Quarterly. 2017; 58 (4):400-408.
Chicago/Turabian StyleKathleen Jeehyae Kim; Gumkwang Bae; Dae-Young Kim. 2017. "The Effects of Visible Customer Characteristics on Servers’ Perceptions of Tipping: Potential Threats to Service Interactions." Cornell Hospitality Quarterly 58, no. 4: 400-408.
In this study we utilized the concept of brand personality to determine how travelers perceived Airbnb as a lodging brand and investigated the effect of involvement level (low versus high) on view of brand personality. As a viable segmentation variable, this study also utilized the interaction effect to examine how gender affects consumers’ involvement level. Significant differences were observed between travelers with high and low involvement in terms of the dimensions of sincerity, excitement, competence, and ruggedness. In addition, we found the interaction effect to be significant, indicating that level of involvement is higher in female travelers than in male travelers. This research will provide meaningful marketing insights for target marketing and positioning based on consumer involvement and gender within the context of Airbnb.
Seunghwan Lee; Dae-Young Kim. Brand personality of Airbnb: application of user involvement and gender differences. Journal of Travel & Tourism Marketing 2017, 35, 32 -45.
AMA StyleSeunghwan Lee, Dae-Young Kim. Brand personality of Airbnb: application of user involvement and gender differences. Journal of Travel & Tourism Marketing. 2017; 35 (1):32-45.
Chicago/Turabian StyleSeunghwan Lee; Dae-Young Kim. 2017. "Brand personality of Airbnb: application of user involvement and gender differences." Journal of Travel & Tourism Marketing 35, no. 1: 32-45.
The growth of the Internet and mobile devices technologies has been deeply woven into people’s lives. Although these developments have made people’s lives more convenient, high dependence on these advancements has brought about serious problems such as addiction to Internet or social media. Many scholars in a variety of research realms have been investigating the dark sides of the technological progress, but there is a lack of studies about these issues in the hospitality and tourism. Therefore, this study attempted to examine the influence of compulsive social media usage on trip experience, memory, and satisfaction. The results show that high usage of social media in daily life causes higher frequencies of compulsive behaviours on social media during the trip. Consequently, the compulsive behaviours hinder tourists from appreciating or experiencing their trip, and as a result, the trip experiences, memories, and satisfaction become lower.
Seob-Gyu Song; Dae-Young Kim. How Was Your Trip Experience While You Were Obsessed with Social Media? The Influence of Compulsive Social Media Usage on Trip Experience. Information and Communication Technologies in Tourism 2017 2017, 669 -681.
AMA StyleSeob-Gyu Song, Dae-Young Kim. How Was Your Trip Experience While You Were Obsessed with Social Media? The Influence of Compulsive Social Media Usage on Trip Experience. Information and Communication Technologies in Tourism 2017. 2017; ():669-681.
Chicago/Turabian StyleSeob-Gyu Song; Dae-Young Kim. 2017. "How Was Your Trip Experience While You Were Obsessed with Social Media? The Influence of Compulsive Social Media Usage on Trip Experience." Information and Communication Technologies in Tourism 2017 , no. : 669-681.
Purpose This experimental study aims to examine the effectiveness of cause-related marketing messages that incorporate both text and visuals, as compared to messages comprised solely of text, on the attitudes and behavioral intentions of restaurant customers, and to see if the impact varies across four categories of social causes (health, animal welfare, human services and the environment). Design/methodology/approach This experimental study uses a 2 (type of message) × 4 (cause category) between-subjects design. Findings Restaurant messages that combine text and visuals are more effective than restaurant messages with only text in engendering positive attitudinal and behavioral responses. This paper also found interaction effects between advertisement type and cause category on individuals’ responses (i.e. attitudes and behavioral intentions). Practical implications The messaging strategies suggested by this research will allow the restaurant industry to capitalize on the value of cause-related marketing initiatives. Originality/value This research contributes to the hospitality literature by expanding the realm of research on effective cause-related marketing initiatives.
Sung-Bum Kim; Kathleen Jeehyae Kim; Dae-Young Kim. Exploring the effective restaurant CrM ad. International Journal of Contemporary Hospitality Management 2016, 28, 2473 -2492.
AMA StyleSung-Bum Kim, Kathleen Jeehyae Kim, Dae-Young Kim. Exploring the effective restaurant CrM ad. International Journal of Contemporary Hospitality Management. 2016; 28 (11):2473-2492.
Chicago/Turabian StyleSung-Bum Kim; Kathleen Jeehyae Kim; Dae-Young Kim. 2016. "Exploring the effective restaurant CrM ad." International Journal of Contemporary Hospitality Management 28, no. 11: 2473-2492.
This research explored a conceptual framework incorporating interrelationships among corporate social responsibility (CSR), corporate ability (CA), corporate reputation (CR), and CSR-related transparency on customer loyalty within the hotel context. In this study, we also analyzed consumers’ propensity to support CSR initiatives through the socio-demographic indicator of gender. We used independent sample t test and multiple regression analysis to test hypotheses based on 487 responses from American participants. Four antecedents (i.e., CSR, CA, CR, and transparency) exhibited favorable effects on customer loyalty. Among these four factors, the positively perceived CSR initiatives had a greater impact on customer loyalty. In addition, according to our findings, female participants were more likely to have a positive perception of the four antecedents than males.
Sung-Bum Kim; Dae-Young Kim. The influence of corporate social responsibility, ability, reputation, and transparency on hotel customer loyalty in the U.S.: a gender-based approach. SpringerPlus 2016, 5, 1537 -1537.
AMA StyleSung-Bum Kim, Dae-Young Kim. The influence of corporate social responsibility, ability, reputation, and transparency on hotel customer loyalty in the U.S.: a gender-based approach. SpringerPlus. 2016; 5 (1):1537-1537.
Chicago/Turabian StyleSung-Bum Kim; Dae-Young Kim. 2016. "The influence of corporate social responsibility, ability, reputation, and transparency on hotel customer loyalty in the U.S.: a gender-based approach." SpringerPlus 5, no. 1: 1537-1537.
Based on the recent trend that social network sites (SNSs) have been replacing traditional sources of information, this study seeks to examine the representative characteristics of pictorial information in both destination marketing organizations’ (DMOs) websites and SNSs (i.e. Pinterest.com), focusing on three major cities in Japan. Analyzing photos in terms of 13 categories, this study revealed that differences exist between two channels indicating an inconsistency between travelers’ interests and marketers’ projections. Based on the results, the study suggests possible DMOs’ marketing strategies utilizing SNSs to facilitate and reinforce favorable destination images.
Seob-Gyu Song; Dae-Young Kim. A Pictorial Analysis of Destination Images on Pinterest: The Case of Tokyo, Kyoto, and Osaka, Japan. Journal of Travel & Tourism Marketing 2016, 33, 687 -701.
AMA StyleSeob-Gyu Song, Dae-Young Kim. A Pictorial Analysis of Destination Images on Pinterest: The Case of Tokyo, Kyoto, and Osaka, Japan. Journal of Travel & Tourism Marketing. 2016; 33 (5):687-701.
Chicago/Turabian StyleSeob-Gyu Song; Dae-Young Kim. 2016. "A Pictorial Analysis of Destination Images on Pinterest: The Case of Tokyo, Kyoto, and Osaka, Japan." Journal of Travel & Tourism Marketing 33, no. 5: 687-701.
This study employs an experimental design in a real restaurant setting to measure the effect of offering menu information on perceived waiting time. Specifically, the purpose of this study is to examine the effects of menu information as a method of distracting customers and reducing perceived waiting time. The test was conducted for 3 weeks under three manipulated conditions (i.e., music, no distraction, and offering menu information). The results of this study show that there are significant mean differences in three conditions in terms of the gap score between perceived and actual waiting time. The research findings are expected to provide restaurant managers with meaningful operational marketing strategies.
Gumkwang Bae; Dae-Young Kim. The Effects of Offering Menu Information on Perceived Waiting Time. Journal of Hospitality Marketing & Management 2014, 23, 746 -767.
AMA StyleGumkwang Bae, Dae-Young Kim. The Effects of Offering Menu Information on Perceived Waiting Time. Journal of Hospitality Marketing & Management. 2014; 23 (7):746-767.
Chicago/Turabian StyleGumkwang Bae; Dae-Young Kim. 2014. "The Effects of Offering Menu Information on Perceived Waiting Time." Journal of Hospitality Marketing & Management 23, no. 7: 746-767.
The present study aims to investigate the importance of informational elements used in course management systems (CMS) and to identify tailored applications of CMS in hospitality education programs. As a type of CMS, Blackboard was selected for this study because of its popularity in the United States. In addition, importance-performance analysis was used to identify respondents’ perceptual mapping in terms of informational elements in CMS. The findings show significant gaps between importance and performance measures for the informational elements of CMS. With regard to the importance-performance analysis, the primary results reveal that respondents perceived test-related elements (e.g., assignment scores, exam/test scores, quiz scores, extra points) as high in performance and importance. This study helps hospitality educators better understand students’ perceptions of the system’s functionality so that they can provide more tailored e-class content for the efficiency of the system.
Kwang-Ho Lee; Dae-Young Kim. A Study of Students’ Perceptions of Course Management Systems in Hospitality Programs: A Case of Blackboard System in the United States. Journal of Hospitality & Tourism Education 2014, 26, 45 -54.
AMA StyleKwang-Ho Lee, Dae-Young Kim. A Study of Students’ Perceptions of Course Management Systems in Hospitality Programs: A Case of Blackboard System in the United States. Journal of Hospitality & Tourism Education. 2014; 26 (2):45-54.
Chicago/Turabian StyleKwang-Ho Lee; Dae-Young Kim. 2014. "A Study of Students’ Perceptions of Course Management Systems in Hospitality Programs: A Case of Blackboard System in the United States." Journal of Hospitality & Tourism Education 26, no. 2: 45-54.
The primary aims of this study are to (1) explain the geographical distance groups (GDGs) in relation to the origin of visitors to local festival destinations, (2) examine the probability of visitors staying overnight at a festival destination as affected by GDGs and salient trip-related variables, and (3) identify the effects of GDGs and trip-related variables on length of stay (LOS). Data were collected during two local food festivals in the Midwestern area of the United States in 2010. The results of this study reveal that the consideration of geographical distance is most beneficial in capturing the target market for local festivals. Additionally, it is also found that LOS and overnight stay is predicted by the visitors’ trip-related characteristics of the destination, such as the number of previous visits to the festival, immediate group size, and distance from festival. From the results and findings of this study, managerial and academic implications are offered.
Kwang-Ho Lee; Amanda C Alexander; Dae-Young Kim. A study of geographical distance groups on length of visitors’ stay at local food festival destinations. Journal of Vacation Marketing 2014, 20, 125 -136.
AMA StyleKwang-Ho Lee, Amanda C Alexander, Dae-Young Kim. A study of geographical distance groups on length of visitors’ stay at local food festival destinations. Journal of Vacation Marketing. 2014; 20 (2):125-136.
Chicago/Turabian StyleKwang-Ho Lee; Amanda C Alexander; Dae-Young Kim. 2014. "A study of geographical distance groups on length of visitors’ stay at local food festival destinations." Journal of Vacation Marketing 20, no. 2: 125-136.
Social networking sites (SNSs) have proliferated rapidly in the last few years and continue to grow in popularity. This study argues that social networking sites play a pivotal role in college students’ trip information search behavior. The primary objective is to identify motivations that influence college students’ propensity to use SNSs to search for travel information, leading to the development of a model. This study also examines the mediating effect of interacting with other users on the relationship between motivations and information search behavior using SNSs. Hierarchical regression analysis was employed to test the hypotheses and a mediating effect. The results indicate that all four motivations (i.e., self-expression, commenting, participating in a community forum, and information seeking) affect college students’ use of SNSs when they seek travel-related information. It is also observed that interacting with others on SNSs has a mediating role in both motivations and information search behavior. Implications and suggestions for future research are discussed.
Sung-Bum Kim; Kyu Whan Choi; Dae-Young Kim. The Motivations Of College Students’ Use Of Social Networking Sites In Travel Information Search Behavior: The Mediating Effect Of Interacting With Other Users. Journal of Travel & Tourism Marketing 2013, 30, 238 -252.
AMA StyleSung-Bum Kim, Kyu Whan Choi, Dae-Young Kim. The Motivations Of College Students’ Use Of Social Networking Sites In Travel Information Search Behavior: The Mediating Effect Of Interacting With Other Users. Journal of Travel & Tourism Marketing. 2013; 30 (3):238-252.
Chicago/Turabian StyleSung-Bum Kim; Kyu Whan Choi; Dae-Young Kim. 2013. "The Motivations Of College Students’ Use Of Social Networking Sites In Travel Information Search Behavior: The Mediating Effect Of Interacting With Other Users." Journal of Travel & Tourism Marketing 30, no. 3: 238-252.