The aim of the article is to examine the impact of green marketing on consumer behavior in the market for products containing palm oil. The first chapter addresses the theoretical approach—the impact of green marketing on consumer behavior. We considered a questionnaire survey to be the most appropriate method to conduct our research. In order to test our hypotheses, we applied Crosstab and Pearson’s chi-square test. The strength of the relationship between the variables was measured using Cramer’s V. The third chapter presents the research results based on the processed information of 527 obtained datasheets from the respondents. The data were collected from Slovak consumers in the summer of 2021. Hypotheses H1 (There is a significant relationship between the opinion of the consumer regarding purchasing products containing palm oil and the knowledge that the product does contain palm oil.) and H2 (There is a relationship between the consumer willingness to refuse the purchase of certain products if it has negative impact on the environment and the generational group the consumer belongs to.) were approved, however the relationship proved to be weak in both cases. The research makes it clear that the majority of consumers do not spend time reading descriptions on product packaging. It might be helpful for companies to make it clear and visible on the packaging that their product does not contain palm oil, informing the consumer and influencing them with the negative emotional message of the advert. The obtained research results are useful both for the producers and the customers.

Research background: The research examines the impact of emotional intelligence and ethics on knowledge sharing within organizations. It examines the impact of emotional intelligence (EQ) on the ethical behavior of the individual. The focus is on the individuals working in the SME sector. A questionnaire survey was considered the most appropriate technique to conduct the research. The study is based on 1162 responses, collected from three countries (the Czech Republic, Hungary and Slovakia). Purpose of the article: The aim of this article is to examine the relationship between knowledge sharing, ethics and emotional intelligence. Furthermore, nationality, gender, education, and the age of the respondents influencing EQ are also examined. The additional goal is to explore the factors that influence employee behavior. Methods: We identified four hypotheses. To test these hypotheses, we used variance analysis and logistic regression. The AES scale was chosen to assess EQ, which consisted of 33 items. The results obtained are compared with the opinion of SME owners resulting from structured interviews. Findings & value added: About 20% of enterprises are not using any motivation tool to initiate knowledge sharing of their employees. The most common (47.2%) reason for silencing knowledge ? the lack of appreciation ? did not appear among the answer of company owners. According to the employee perceptions, gender has impact on the level of emotional intelligence, while nationality, education and age group have no impact on the EQ. SME owners do not address much attention to gender. The occurrence of unethical behavior does not depend on the size of the enterprise. According to employee opinion, the EQ has positive impact on knowledge sharing, while it is not affected by ethics. The majority of owners also agreed with the positive impact of EQ. The attitude of employees and owners differ in different aspects. The results have shown that gender plays an influential role in EQ. The research of this complex problem laid down the empirical foundations for the V4 countries.

Purpose: Providing high quality services is a basis for long-term competitiveness of small and medium-sized enterprises. Recognizing the success factors of transformation and strategic management is an issue that has been frequently addressed in the past two decades. The goal of this article is to evaluate the strategy of small and medium-sized enterprises offering services in tourism and catering. Methodology/Approach: The qualitative analysis was based on 107 completed interviews. Two hypotheses were formulated and an Independence Test was applied. Chi-square Test and Cross Table Analyiss were used which enable to examine the relationship between 2 non-metric variables. The two examined variables related to our Hypothesis 1 were ordinal, and 1 ordinal, 1 nominal in the case of Hypothesis 2. The significance level was p=0.05. Findings: The obtained results show weak relationship between the size of the business and the awareness of the strategy. No relationship can be detected between the size of the business and the evaluation of the key success factor Research Limitation/Implication: The research activity and obtaining research data from SMEs was obstacled by the pandemic situation caused by COVID-19. The research was limited by external circumstances, so the interviews with company representatives could be conducted on online platforms. Originality/Value of paper: The paper examines how successful the SMEs involved in the research are in communicating the values and goals of the company to their employees. It brings important findings in the field of stretegy management which leads to high quality services in the case of providers.