This study focused on social and cognitive psychological factors that drive personal norms and consequent buying intentions towards green electric appliances. The study differentiates itself from other similar studies by examining the mediating role of consumer personal moral norms from the developing nation perspective. Following a cross-sectional study design, data were collected from 360 consumers in shopping malls using the purposive sampling technique and analyzed through partial least square structural equation modeling (PLS-SEM) analysis. It was found that personal moral norms are a significant positive predictor of consumer buying intentions. Moreover, injunctive norms, consideration of future consequences, and self-efficacy influenced directly and predicted personal consumer norms. We identified that these factors triggered the moral sentiments and individuals. Furthermore, these results support the mediating role of personal moral norms between injunctive social norms, consideration of future consequences, self-efficacy, and buying intentions, validating the concept that instigation of moral feeling among consumers supports the actualization of intentions to buy green electric products. This study’s results offer insights for green electric appliance researchers, marketers, and policymakers. Marketers can guide effective marketing strategies by focusing on moral, social, future consequences-oriented, and self-efficacy-related marketing communications.

Agriculture is critical for meeting the needs of the world’s population, in terms of food production. As a result, it has become a significant contributor to economic growth. According to various studies, agricultural production is one of the most widely recognized sources of greenhouse gas (GHG) emissions globally. This study explores the causal link between aggregate energy consumption resources, trade liberalization, CO₂ emissions, and modern agriculture in selected ASEAN nations from 2000 to 2020, through the use of panel FMOLS data from the United Nations Development Program (fully modified ordinary least square). According to scientific research, the value addition of agricultural commodities helps to reduce CO₂ emissions in polluted countries such as the United States. In addition, it was revealed that the quantity of CO₂ released per unit of energy spent was positively associated with the amount of energy consumed. The reduction of CO₂ emissions is possible in nations where environmental pollution is reducing due to trade liberalization. Although fossil fuels have increased CO₂ emissions, research has shown that adopting renewable energy can help mitigate environmental damage. Revenues and productivity in agriculture are increased due to climate-smart agricultural-favored institutions, while greenhouse gas emissions are reduced. As an example of renewable energy, new energy resources may contribute to the preservation of a clean and healthy environment. The use of renewable energy in agriculture reduces the dependency on fossil fuels, which is beneficial for farmers. Trade policy, on the other hand, may stimulate the movement of money and technology, in order to specialize in economies of scale and manufacturing. It is imperative that ASEAN countries examine policies that will improve living standards, while also protecting the environment. This includes measures that will stimulate agricultural sector production and create active marketplaces for international trade