The user, usage, and usability (3U’s) are three principal constituents for cyber security. The effective analysis of the 3U data using artificial intelligence (AI) techniques allows to deduce valuable observations, which allow domain experts to design practical strategies to alleviate cyberattacks and ensure decision support. Many internet applications, such as internet advertising and recommendation systems, rely on click-through rate (CTR) prediction to anticipate the possibility that a user would click on an ad or product, which is key for understanding human online behaviour. However, online systems are prone to click on fraud attacks. We propose a Human-Centric Cyber Security (HCCS) model that additionally includes AI techniques targeted at the key elements of user, usage, and usability. As a case study, we analyse a CTR prediction task, using deep learning methods (factorization machines) to predict online fraud through clickbait. The results of experiments on a real-world benchmark Avazu dataset show that the proposed approach outpaces (AUC is 0.8062) other CTR forecasting approaches, demonstrating the viability of the proposed framework.

In this contribution, we present the BioS4You project and analyse the results obtained in the first 18 months of its activity. The “Bio-Inspired STEM topics for engaging young generations” (BioS4You) Erasmus+ KA2 Innovation project aims to bridge the gap between STEM national curricula (which include Science, Technology, Engineering, and Mathematics) and the needs of Z-generation students, uninterested to basic themes, but enthusiastic in issues related to environmental, social, and health concerns. The BioS4You project engages young learners in STEM subjects, starting with current issues of interest for them, as the social and environmental impact of new technologies, connecting STEM concepts to real-world technologies that are supporting on facing environmental, social, and health current challenges. Novel fields such as Bioengineering, Bioscience, Biotechnology can be implemented into classroom teaching, integrating academic disciplines, and stimulating the academic and social growth of young people. The knowledge of new STEM contents makes the students feel an active part of the technological innovation (and not just passive users) and help them to build a better future, bringing them closer to the STEM world and enabling them to make more informed choices for their future careers.

Brand awareness is important for a good market performance of a company. However, research on the contextual preconditions needed for the improvement of brand awareness is limited, particularly in specific service sectors such as employment agencies. We present the research results of the preconditions for the improvement of awareness (which is one of the dimensions of brand equity) in an employment agency. We also analyze the effects of the perceived trust of customers on the improvement of brand awareness in the employment sector. As a case study, we present an example of an employment agency in Lithuania. This research is particularly timely in the Lithuanian context, where high levels of emigration are having a considerable negative impact on companies and their major internal operations—human resource management, marketing, and strategic planning—challenging the aims of long-term socially sustainable development. This research paper has a high relevance for other high-emigration economies.

This paper analyzes the impact of the ongoing war in Ukraine on the productivity and collaboration networks of Ukrainian academics. As a case study, we analyze the publication patterns in open-access MDPI journals using bibliographic analysis methods and compare the research output published in 2022 with research papers published in the three preceding years (2019–2021) with at least one author having an Ukrainian affiliation. A total of 2365 publications were analyzed. The identified publication trends provide an interesting insight into the dynamics of the research network of Ukrainian researchers, which demonstrated a decline in diversity of international collaborations in 2022. The findings of this study emphasize the necessity of international research collaboration in a variety of fields in order to mitigate the detrimental effects of national crises and emergencies.