Colin David Reddy

Dr. Colin David Reddy

University of Johannesburg, Johannesburg, Gauteng, South Africa
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Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 February 2016 in Business & Society
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CRColin David Reddy
Colin David Reddy
RHRalph Hamann
Ralph Hamann
The question of how multinational enterprises (MNEs) respond to local corporate social responsibility (CSR) expectations remains salient, also in the context of many African governments’ attempts to define and regulate business responsibilities. What determines whether MNEs respond to such local, state-driven expectations as congruent with their global commitment to CSR? Adopting an institutional logics perspective, we argue that a higher global CSR commitment will lead to higher local responsiveness when regulatory distance is low, but it will lead to lower local responsiveness when regulatory distance is high. We find support for our hypothesis using data on 93 MNEs’ responses to the South African state’s Broad-Based Black Economic Empowerment policy. We thus contribute to the global–local CSR literature and show how MNEs’ local CSR responsiveness will be shaped by not only the local context but also their home country and firm-internal environments.

23 March 2022 in Sustainability
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RCRoselyne Cheruiyot
Roselyne Cheruiyot
CRColin David Reddy
Colin David Reddy
What leads firms in South Africa (SA) to prefer specific CSR initiatives over others? The researchers analyzed secondary data from publicly available information of 231 listed firms on the Johannesburg Stock Exchange. To determine national/institutional level preferences, ten CSR activities were identified among all firms and ranked in terms of their mean score of whether each firm participated in an activity or not. To determine industry/stakeholder influence, CSR activities were regressed against the firms’ industry. The preference for two CSR activities, education and training and enterprise development, are common across industries. This demonstrates the institutional effect of SA’s national Black economic empowerment (BEE) policy, which promotes such activities. Charitable donations, infrastructure provision, employee voluntarism and efforts in arts, culture and sports prevail in certain industries. The preferences of firms in the mining and construction industries stand out relative to other industries. Managers have to carefully select CSR activities that respond to various societal pressures. We show an example of management responses to pressures arising from both the national and industry level context. The study is the first to rank CSR activities of South African firms. We also reveal the promise of institutional theory to examine the phenomenon of CSR in the South African context.

21 June 2023 in International Journal of Entrepreneurial Behavior & Research
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CRColin David Reddy
Colin David Reddy
Purpose: This article conceptualises how the economic well-being of an entrepreneurial household affects its members' mental accounting process to establish its affordable loss for a plunge decision.Design/methodology/approach: The article used research literature to analyze the resources available for entrepreneurial endeavours against a household's ability to maintain acceptable minimum material living standards, juxtaposing income and wealth against competing consumption and investment opportunities.Findings: Mentally accounting for whether household resources can meet minimum material living standards is central to entrepreneurs' ability to raise affordable loss and decide to invest in a new venture. The article proposes that entrepreneurial households establish affordable loss by availing their money exceeding that required to maintain acceptable minimum material living standards. In low-income households, the author assumes that members are not employed and can thus avail their time (versus money) towards affordable loss.Originality/value: Economic well-being introduces mental accounts of income and wealth and a hedonic reference outcome in the material living standards of households required to meet basic needs. The article introduces the tension entrepreneurial households face between using their income and wealth towards investing in a new business and maintaining their material living standards. It introduces the idea that a loss can be “affordable” according to an entrepreneurial household's ability to remain above its acceptable minimum material living standard. This view prompts scholars to consider a household unit of analysis and avoid assuming an entrepreneur makes the plunge decision in isolation.

30 July 2015 in Journal of Economic and Financial Sciences
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ZAZuko April
Zuko April
CRColin David Reddy
Colin David Reddy
The difficulties of exporting require immense commitment on the part of owner-managers of SMEs. This article sought to investigate how the commitment of owner-managers to the export market influences the export capacity of SMEs in a developing country context such as South Africa. It found that export commitment influences export capacity indirectly by means of the SME’s export capabilities and confirms the importance of an experiential learning process in the case of SME exporters within developing countries. The article emphasises the importance of the SME owner-manager’s commitment to set upon the often difficult and energy sapping experiential learning process for developing export capacity. Up to now, much of the literature on SME internationalisation from developing countries addresses what factors contribute towards their internationalisation but not how they internationalise. We have integrated three concepts in the internationalisation literature - export commitment, export capability and export capacity - into a process model on how export capacity develops among SMEs.

16 October 2024 in Journal of Innovation and Entrepreneurship
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CRColin David Reddy
Colin David Reddy
With much of the literature declaring little role for financial systems in boosting a nation's share of innovative entrepreneurs, this study argues that financial systems play an important role when other parts of the national business systems —skills and government— are weak. This argument is supported by an analysis of a panel data set comprising 283 country-year data over five years. Overall, this research contributes to a stream of research about the context for entrepreneurial aspirations or entrepreneurship quality. The study empirically confirms an idea seldom tested: the interplay required between systems components, such as institutions, to increase national innovative capacity.

27 February 2015 in Acta Commercii
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CRColin David Reddy
Colin David Reddy
RHRalph Hamann
Ralph Hamann
BUBoris Urban
Boris Urban
Purpose and problem: Governments through their policy support of new and growing enterprises continue to emphasise economic incentives as if most members of the population prioritise material gain. This article argues that high levels of government policy support for new and growing enterprises crowd out the population’s need for autonomy when potential entrepreneurs perceive government to be controlling.Methodology: The researchers constructed a country-level panel data set based on the Global Entrepreneurship Monitor, World Bank Group Entrepreneurship Survey, the World Economic Forum competitiveness reports and the International Monetary Fund data base for 44 countries over the period 2000 to 2007. Since we relied on eight years of secondary data, we applied panel analysis to the regressions. We used multiple regression to model the moderating effects of government policy support on the autonomy-entrepreneurship relationship.Findings: The findings show that government policy support tends to buffer the effect of autonomy on entrepreneurship, lending support to the article’s argument.Implications: This research has tested one of the most important anomalies in economics on entrepreneurship data: that ‘crowding out’ might reverse the most fundamental economic law, namely that raising economic incentives increases the supply of entrepreneurship.