In this paper, the problem of clustering rotationally invariant shapes is studied and a solution using Information Geometry tools is provided. Landmarks of a complex shape are defined as probability densities in a statistical manifold. Then, in the setting of shapes clustering through a K-means algorithm, the discriminative power of two different shapes distances are evaluated. The first, derived from Fisher–Rao metric, is related with the minimization of information in the Fisher sense and the other is derived from the Wasserstein distance which measures the minimal transportation cost. A modification of the K-means algorithm is also proposed which allows the variances to vary not only among the landmarks but also among the clusters.