Asnan Furinto

Dr. Asnan Furinto

orcid

Research Focus & Metrics

Academic Career Length

18Years (2009-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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22 May 2018 in International Journal of Engineering & Technology
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Journal Article
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Leonardus Wahyu Wasono MihardjoLeonardus Wahyu Wasono Mihardjo
Leonardus Wahyu Wasono Mihardjo
AFAsnan Furinto
Asnan Furinto
Digital technology drives the changing more exponential across all industry. Telecommunication is one of industries that having significant impact of digital disruption. Thus, it become the issue for incumbent telecommunication company to sustain their future business. The incumbents require to re-inventing its strategy to anticipate the rapid changing in digital disruption. Two big challenges for incumbents are how to take the opportunity in digital disruption through innovation management? and how to accelerate internal digital transformation lead by digital leadership capability. This study aims to examine the effect of digital leadership and innovation management for incumbent telecommunication company in Indonesia in facing the digital disruption and transform into digital telco. This study uses quantitative method in incumbent telecommunication company in Indonesia with sample of 100 respondents. The statistical test used is Partial Least Square (PLS). The result of hypothesis testing found that both digital leadership and innovation management effect to sustainable competitive advantage, where the digital leadership have a greater influence in driving innovation management. This research has implication for incumbent telecommunication company in Indonesia in its effort to transform into digital telco and increase sustainable competitive advantage in disruptive era through strengthening the digital leadership and innovation management.

9 November 2009 in Journal of Targeting, Measurement and Analysis for Marketing
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Journal Article
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AFAsnan Furinto
Asnan Furinto
TPTeddy Pawitra
Teddy Pawitra
TBTengku E Balqiah
Tengku E Balqiah

30 June 2016 in Journal of the Knowledge Economy
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Journal Article
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MMMardi Mardi
Mardi Mardi
MAMts Arief
Mts Arief
AFAsnan Furinto
Asnan Furinto
RKR. Kumaradjaja
R. Kumaradjaja

15 September 2023 in E3S Web of Conferences
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Conference Paper
Open access
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AFAsnan Furinto
Asnan Furinto
DTDewi Tamara
Dewi Tamara
YEYenni
Yenni
NRNia Janira Rahman
Nia Janira Rahman
YYYenni Yenni
Yenni Yenni
This research aimed to examine the effects of financial and digital literacy as a fundamental aspect that influence the decision in making digital investment which is mediated by perceived socio- economic status. Prior research of how socio-economic affects digital and financial literacy which influence investment decision making process has widely been discussed over the time. However, most studies were focused on ‘objective’ socio-economic status as a part of a measurable factor which affects literacy level. On the other hand, there is another key element that needs to be deepened further, that is ‘perceived’ socio- economic status. In addition, specific discussion on ‘digital’ investment decisions and how it is influenced by the perception of digital investors which correlated with digital and financial literacy factors are also still limited. The trend of digital investors has risen along with the growing financial technology market, especially for millennials. This study’s results will contribute to policy makers, digital investors, and especially for digital investment companies to formulate go-to-market strategy. This research used a convenient sampling and gathered data through an online questionnaire survey from 116 individual investors. Multiple regression using SmartPLS version 4.0 was applied to analyze the data and test the research model. The results show that financial literacy and digital literacy positively affects digital investment decision throughout perceived socio-economic status as a mediator that also has a positive impact to digital investment decision.

13 December 2022
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Conference Paper
Closed access
EAElvia Afkar
Elvia Afkar
Mohammad HamsalMohammad Hamsal
Mohammad Hamsal
RKRano Kartono
Rano Kartono
AFAsnan Furinto
Asnan Furinto
Metaverse technology is considered as the next big thing in this digital era and for companies to take part in its market potential, companies must understand the factors for its acceptance. While the technology acceptance is widely studied, the review of acceptance for metaverse technology is limited. This research aims to provide an empirical study on the technology acceptance for metaverse and identify key factors influencing consumers to adopt it. According to the literature review, the Technology Acceptance Model (TAM) is the most common framework used in the technology adoption area and therefore is used in this study. There are three factors adopted to formulate the hypotheses in influencing the consumer's intention to use metaverse technology of a consumer brand namely perceived consumer experience, perceived brand engagement, and gamification. This quantitative research is carried out through a structured survey instrument and uses a convenience sampling technique. Data collected from 110 Indonesian consumer are analyzed using a structural equation model with Smart PLS software version 3.2.9. The findings show that all three factors have positive and significant effect on the intention to use metaverse of the specific brand. Managerial implications for companies, contribution to academics and further studies are also described.

1 January 2019 in Management Science Letters
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Journal Article
Closed access
HKHendy Kasim
Hendy Kasim
EAEdi Abdurachman
Edi Abdurachman
AFAsnan Furinto
Asnan Furinto
WKWibowo Kosasih
Wibowo Kosasih