With a background in health administration and public communications, Celene has extensive experience working across Singapore's public and private healthcare as well as hospice care sectors. Her professional training and experience encompass diverse domains such as international healthcare marketing and branding, business development, corporate and crisis communications and community outreach, among others. She has worked on health services research projects relating to healthcare workers’ well-being, paediatric/palliative care, patient safety and quality assurance. Experienced in qualitative methods and literature synthesis - with focus on pandemic preparedness and risk communications - Celene’s research interest lies in the twinning of health services and intervention development, particularly, the role of communication initiatives in behavioural and systems change.