Digital transformation has altered the way customers interact with restaurants. As a result, digital transformation has had an enormous impact, changing restaurant customer value. Therefore, this research aims to develop a dynamic and sustainable method for creating customer value in digital transformation. This study suggested digital dynamic capabilities and digital customer orientation as a process model (i.e., sensing, seizing, transforming, and refining) to develop digital transformation and create a dynamic customer value. We chose fast-food restaurants in Egypt to examine the proposed model using a qualitative approach of semi-structured interviews with fast-food managers and hospitality experts. The findings indicated that fast-food restaurants’ different digital transformation capabilities and tools (e.g., value innovation, SWOT analysis, artificial intelligence, new technology selection criteria, digital maturity, building several digital platforms, and gathering and analyzing customers’ online reviews) help them create customer value. However, interviewees highlighted how well-suited the suggested digital dynamic capabilities are to serve as drivers of digital transformation in fast-food restaurants and create a dynamic customer value. This research expands the dynamic capabilities theory by adding digital customer orientation (i.e., proactive and reactive to customer feedback) to develop digital transformation and create customer value in fast-food restaurants. This research provides fast-food restaurant managers with an in-depth explanation of how to implement the digital dynamic capabilities model for executing digital transformation and developing a new dynamic customer value.

From a parochial perspective, destination social responsibility (DSR) is crucial in maintaining tourists’ loyalty, trust, and satisfaction. From a broad sense, destination social responsibility could play an essential role as an attribution shifting mechanism inside tourists’ mindsets and differ according to tourism experiences’ nature. To investigate this broad sense, the present study is the first to use locus of causality theory (LOC) to address this issue. By employing a quantitative method, we found that with the presence of DSR, tourists who externally (vs. internally) attribute positive events’ outcomes and have no intention to spread positive word-of-mouth (WOM) changed their attribution toward events with positive WOM. Moreover, adventure, business, and sustainable tourists are likely to perceive DSR advantages compared with leisure and cultural tourists by considering their internal LOC (internal attribution) and external LOC (external attribution). Furthermore, the study provided critical theoretical and managerial implications for tourism managers/scholars.

The cross-border medical-care industry has recently grown exponentially, and medical-tourism development has been an integral part of the marketing strategies of medical institutions. However, having a successful medical-tourism destination that best attracts customers might be difficult to attain, particularly in the context of scarce relevant literature. Participants’ intentions to revisit a medical-tourism destination is better guided by the interplay of several factors, particularly clinical trust and well-being. The current study aimed to assess the impact of clinical trust and well-being on patients’ intentions to revisit a destination through an online survey on a sample of patients who visited three medical-tourism institutions in Egypt. We investigated also a possible mediation relationship of three institutional variables, including the infrastructure, service quality and the provision of bearable expenses within the hypothesized framework. A structured survey was distributed to medical tourists who visited international medical centers in Cairo city and Red Sea resorts. A partial-least-squares structural-equation-modelling technique was used to validate the used constructs. Results showed that participants’ intention to revisit the destination was significantly predicted by the affordable expenses, medical tourism infrastructure, clinical trust and well-being, but not predicted by service quality. Participants’ well-being fully mediated the relationship between service quality and the intentions to revisit, whereas clinical trust and well-being partially mediated the relationship between the affordable expenses and psychological intentions. Decision makers in the medical-tourism sector might benefit from enhancing tourists’ behavioral intentions via improving patients’ well-being and enhancing clinical trust.

Digital-free tourism (DFT) has recently attracted tourism service providers’ attention for its benefits in terms of enhancing tourists’ experiences and well-being at destinations. DFT refers to tourists who are likely to voluntarily avoid digital devices and the Internet on holiday, or travel to destinations without network signals. DFT has advantages for tourists in increasing well-being, mental health, and social networking during their journeys. DFT also has a benefit for tourism marketers in that they can consider it as a new tourism approach. However, there is a lack of studies into tourists’ locus of control (LOC) while experiencing DFT holidays. LOC refers to how individuals assign the responsibility of event outcomes—whether they assign it to themselves (internal LOC) or they say it is beyond their control (external LOC). Therefore, the current study contributes to investigating tourists’ LOC impacts while experiencing DFT holidays. The study relies on semi-structured interviews with millennial tourists who have experienced DFT holidays. The study findings reveal that millennial tourists with an internal LOC (vs. external) are more likely to perceive the DFT advantages (vs. obstacles) during and after the DFT holidays. However, millennial tourists with external LOC incrementally change their attitudes and perceive the DFT holiday benefits through their self-efficacy enhancement. The findings propose managerial strategies for developing effective DFT holidays for millennial tourists regarding their LOC.

Service value is a crucial dominant indicator in customer decision-making. However, there is a lack of hospitality literature that investigates the multi-dimensional service value in emerging markets. Thus, this study aims to create a multi-dimensional scale for service value and to analyze how different service value dimensions affect customers repurchase intentions at fast-food restaurants. We make a conceptual framework with eight constructs, including service value and repurchase intention. A self-administrated questionnaire is used to gather empirical data from fast-food restaurant customers in Egypt. We employ confirmatory factor analysis to extract the model’s reliability and validity. Moreover, we use a structural equation model to extract the model regressions and correlations using AMOS software. We find that each of the eight proposed service value variables impacts fast-food restaurant customers’ repurchase intention. However, the factors that strongly influence customers’ preferences to make more purchases are service equity, confidence benefits, service quality, and service reputation. We contribute to the literature on hospitality customer value and repurchasing intentions by presenting a comprehensive multi-dimensional service value framework that affects customers’ repurchase intentions in fast-food restaurants. Practically, eight service value variables can help managers of fast-food restaurants meet customer needs and gain a competitive advantage. We suggest many crucial recommendations to restaurant managers regarding the priority of the service value constructs. For example, managers should consider service equity, service quality, and service reputations as a priority of the restaurant service value.

While sustainability is widely recognized as necessary for managing heritage sites, balancing preservation demands with tourism development pressures presents significant challenges. A critical gap in the existing research relates to understanding the recurring issues that undermine the long-term sustainability of prominent archaeological destinations in Egypt and visitor well-being. Specifically, more research is needed to identify the specific sustainability and visitor experience problems that persist across Egypt’s major archaeological sites despite ongoing management efforts. Addressing this knowledge gap could help inform strategies for these destinations to balance conservation priorities with tourism in a more sustainable manner that enhances visitors’ cultural exploration. This study contributes a novel multisite content analysis of over 4423 online reviews from TripAdvisor pertaining to three of Egypt’s premier archaeological destinations—Giza Pyramids, Al Mu’izz Street, and Saqqara. Using established text mining methodologies and algorithms within Voyant Tools, critical challenges were identified through word frequency, concept network, and trend analyses. Recurring issues documented included uncontrolled commercialization undermining the ambiance of historic locales, environmental degradation from inadequate waste management and tourism overflows, and overcrowding compromising visitor comfort, health and safety. Deficiencies in signage, transportation, and other tourist services were also prominent themes. The holistic evaluation of cross-cutting concerns faced at the diverse yet interrelated sites advanced the theoretical knowledge on cooperative governance models and competencies necessary for integrative heritage management. The recommendations center on collaborative stakeholder partnerships to reform commercial practices through licensing and enforcement, upgrading aging infrastructure to support sustainable tourism volumes, and implementing zoning and carrying capacity policies tailored to local community contexts. The proposed solutions aim to safeguard Egypt’s irreplaceable cultural treasures by addressing recurrent problems that undermine environmental, economic and socio-cultural sustainability if left unresolved, positioning its archaeological wonders for appreciation and study by present and future generations.