The hosting of the London 2012 Olympic Games was seen as an opportunity to harness the enthusiasm of the 70,000 volunteers involved and to provide a post-event volunteer legacy. A total of 77 individuals who had acted as volunteers in London 2012 were contacted approximately four years after the Games and agreed to complete a web-based open-ended survey. The participants were asked to indicate their level of current volunteering engagement and whether volunteering at the Games had an impact on their current volunteering levels. The study found that the London Olympics were the first volunteer experience for most of the volunteers who completed the survey, with the main motivation to volunteer being anything related to the Olympic Games. Just over half of the respondents are currently volunteering. Lack of time is shown to be the main barrier towards further volunteering commitment. Only half of respondents had been contacted by a volunteering scheme after London 2012. The implications of the findings for a potential volunteering legacy are then explored.

Volunteers are often seen as ‘soft infrastructure’ following the legacy plans of host nations aiming to stage the Olympic Games. This refers to social mobility and the potential of further utilising such volunteer resources for other future events and activities that would benefit the community. The purpose of this study is to examine the determinants of a volunteer legacy following volunteers’ involvement with the London 2012 Olympic Games. A total of 163 volunteers involved with the transport department of London 2012 completed a web-based survey. Factor analysis was employed to summarise volunteers’ motivations. The analysis yielded five reliable dimensions of their motivations. Regression analysis was then applied to identify which motivations, sociodemographic characteristics and sport engagement variables had an impact on future intentions for volunteering. The implications of the findings for a potential social legacy of volunteering are explored.

The purpose of this study was to understand how a sports mega event (SME) was leveraged to try and increase participation, through the investigation of national governing bodies (NGBs) opinions and attitudes. Critical Realism (CR) was used as a tool to aid understanding of leveraging and legacy conceptualisation, through an empirical investigation. An extensive, mixed method online survey was conducted post London 2012 with senior staff members of NGBs, the main delivery agent chosen to support the participation initiatives associated with the London 2012 Olympics. This research provides valuable findings surrounding the use of CR as a tool to investigate legacy creation, whilst at the same time offering insights to enhance the policy implementation process within the sports development sector. The importance of communication, competitive nature of sports system, media, club engagement, organisational capacity and monitoring and evaluation were highlighted, which provided useful insights into the multidimensional constructs that can aid future leveraging strategies prior to hosting SMEs.

Sports could not survive without volunteers as they are vital to the ‘playing of sport’. Volunteering in sports is typically associated with sports-club systems or sport events. The purpose of this study is to explore the potential of harnessing volunteer activity in different contexts, as a result of previous sports club volunteering experience and to establish what determines the decision to volunteer and to continue volunteering. This is important for government policy, given the current objectives to promote a ‘Big Society’ and reduce public expenditure. A total of 168 volunteers involved in women’s rugby in England completed a web-based survey. Factor analysis was employed to summarise volunteers’ satisfaction with their experience. The analysis yielded six reliable factors of volunteers’ satisfaction. Regression analysis was then applied to identify which aspects of satisfaction, which motivations, how much previous sports engagement and which socio-demographic characteristics had an impact on actual volunteering for the women’s rugby world cup, and future plans for volunteering in a rugby club at a rugby event, or at other sport events. Regression results provide statistical support for the transfer of volunteer efforts across activities. Thus, the UK government may meet its objectives to stimulate a Big Society and widen community engagement through sport volunteering, by acknowledging that social mobility varies between and within sports and is determined by the experiences, interests, motives and characteristics of both the individual volunteers and voluntary sport organisations.

Major sport events increasingly rely on volunteers to sustain their operations. Thus, event organisers are concerned with the task of identifying volunteers and utilising appropriate strategies to retain them. The purpose of the study is to explore the potential of harnessing volunteer activity in different contexts, as a result of previous single-sport event experience, and to determine which factors influence future volunteering decisions. Data that was related to volunteers’ profile, motivations, satisfaction, and future volunteer intentions was gathered through an online survey on 70 volunteers of the 2010 Women’s Rugby World Cup. Factor analysis was employed to summarise volunteers’ motivations and satisfaction with their experience. Regression analysis was then applied to identify which of these factors, for example, which motivations, aspects of satisfaction with the experience, socio-demographic characteristics, and previous sport engagement determine future intentions to volunteer in similar events or in sport clubs. The implications of the findings for event organisers are then discussed.

This study aimed to understand the perceptions of national Voluntary Sport Organisations (VSOs) managers towards a mega sports event and identify the components they felt enhanced or inhibited their organisations capacity to implement a sport participation legacy. London 2012 was the first Olympic Games to explicitly attempt to deliver this type of legacy, and an exploratory, online mixed-method survey examined the perceptions of 105 senior managers from 37 VSOs, post-event. Principal Component Analysis identified four distinct factors: ‘objectives, standards & resources’, ‘event capitalisation & opportunities’, ‘monitoring & evaluation’ and ‘club engagement & implementation’, explaining 51.5% of the variance. Also, relevant organisational characteristics such as sport type, funding and sport size were examined to investigate the influence this had on their capacity. From these findings, the main recommendations are that future mega sport event hosts should: 1) Engage and consult with multiple stakeholders to engender sustained sport participation. 2) Set clear and monitorable objectives. 3) Establish funding and support mechanisms relevant to each sport. 4) Engage non-competing sports in the leveraging process. 5) Finally, event organisers should try to ensure personnel consistency.