Tsvi Kuflik is a Professor of Information Systems at the Department of Information Systems, the University of Haifa, Israel. He completed his/her PhD studies in Information Systems at Ben-Gurion University of the Negev. Over the past 20 years, Tsvi has led a research group that focuses on enhancing the museum visit experience, where most of the experimentation is carried out in the Hecht Museum, located at the University of Haifa. He has published over 350 papers in various journals and conferences and served as a program chair and general chair in numerous conferences. Tsvi has co-organized the PATCH (personal access to cultural heritage) workshop series for the past 15 years. His research interests include intelligent user interfaces and ubiquitous user modeling, applied mainly in cultural heritage. Tsvi is a distinguished ACM member and a senior IEEE member.