Daniel-Rareș Obadă, Ph.D., is currently Associate Professor at the Department of Communication Sciences and Public Relations (UAIC), Faculty of Philosophy and Socio-Political Sciences, within the "Alexandru Ioan Cuza" University of Iași, Romania. He is currently teaching qualitative research methods in communication sciences, quantitative research methods in communication sciences, public relations, public relations management, PR in NGOs, and integrated marketing communications. Daniel-Rareș Obadă conducts research in marketing communication, public relations, advertising, and media. His recently published work includes two books, 15 articles in peer-reviewed journals, and more than 30 participations in international conferences on the flow state, fake news, emotions, and radio audience measurement. He is a member of The Romanian Press History Association (ARIP) and The European Marketing Academy (EMAC). He has also been a member of different international and national research projects.