I am an Assistant Professor of Sport & Recreation Management in the Department of Health and Human Performance at East Texas A&M University. I hold a Master’s degree from Florida State University and a Ph.D. from the University of Houston. My research focuses on sport consumer behavior, with an emphasis on sport team branding, service quality, and fan team-switching behavior, utilizing quantitative research methods. Before joining East Texas A&M University, I spent four years as a faculty member at Arkansas State University.