Designing circular economy (CE) implies the adoption of a set of circular principles that support a society for the future. Understanding how CE principles influence attitudes to consume green products is a key factor aligned with consumer trends. This chapter aims to study how CE principles influence attitudes to consume green products in a particular case of fashion industry. Very few empirical studies on the perceptions of the fashion “users” exist. This chapter aims to bring some inputs to this topic. The methodology uses a path analysis study based on a sample of 110 respondents collected in a higher education institution in Portugal. The estimated model allows to test the relation between a set of variables, and the study reveals that: CE principles have a direct effect on the attitudes on the green products consumption in fashion industry in the sample considered.

Circular Economy (CE) is a concept that has been gaining increasing importance in business circles and advocated by European Union, and by several governments worldwide. It is acknowledged that it has the potential to optimise resource efficiency, minimise production and consumption of greenhouse gas emissions, while simultaneously granting competitive advantage business prospects. Although it has been gaining momentum among academia, politicians, and practitioners, it is apparent some struggling when it comes to the design of a framework explaining how companies can embrace circularity and on how to adapt their business model to this new economic system. Despite its importance and applicability by the travel and tourism sector in general and the hotel industry in particular, it is insufficiently studied and examined. This empirical study investigates this concept on the Portuguese hotel industry perspective concerning the adoption of CE practices and CE R-principles through a survey instrument disseminated across the Portuguese hotel industry, with 78 valid responses. This article also introduces a new set of R-principles to the already existing ones, and contributes to the scientific research on the travel and tourism industry, and mainly to the one linked with the Portuguese hotel industry, which has been vaguely examined up to now. The results obtained indicate that these R-principles have been gaining importance, being adopted, and put into practice by the Portuguese hotel industry with special emphasis on the 3R-Principles (Reduce, Reuse, Recycle) along with Repair. Findings also indicate that some initiatives that are in line with a Circular Economy paradigm, namely recycling, reducing water and energy consumption, and cleaning management policies, towel and bed linen programmes, staff and education programmes, green products, certifications, among others, are also being considered.

In the last decades, the concern over natural resources, sustainability, and the current linear economic model based on continuous growth is one of the great challenges of our time. The assumption that there is an unlimited supply of natural resources and that the environment has an unlimited capacity to absorb waste and pollution is no longer a current trend, and growing attention has been paid to it worldwide. This chapter represents a contribution to the continuous conceptual development of circular economy and sustainability, and it also reviews how these two concepts have evolved over the past decades. An extensive literature review was conducted, employing bibliometric analysis to scrutinise the state of the art, the perspectives, the agreements and disagreements among these concepts and their correlation.

Humanity and planet Earth have no long-term future unless there is a commitment to respect and to live within its ecological boundaries, which demands a transition from the prevailing economic system, the linear economic system, to another that is circular. The construction sector is one that requires high resources in terms of energy, water, and raw materials, generating waste and harmful atmospheric emissions. This chapter aims to analyse consumers, architects, and construction companies' awareness, challenges, and enablers in the implementation of circular economy (CE). Secondary data as well as primary data in the form of interviews and questionnaires were applied in a building construction sector in Panama. Six hundred and fifty valid questionnaires were collected. The results show that respondents are aware of the circular economy concept, but not of all circular economy principles. Few would be willing to pay for its implementation. Several challenges were also highlighted, bringing to light the importance of policymakers' roles for CE implementation.