yongming zhu

Prof. Dr. yongming zhu


Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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31 January 2022 in Sustainability
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Journal Article
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YZyongming zhu
yongming zhu
WYWEI Yaru
WEI Yaru
志浩 周志浩 周
志浩 周
HJHongbing Jiang
Hongbing Jiang
With the advent of the post-epidemic era, O2O e-commerce on community breaks through the original business model and forms a new online-to-offline integrated business model. This study is based on the value co-creation perspective and the TAM-TPB theory systematically builds a theoretical model of consumers’ continuous use intention of O2O e-commerce on the community. A structural equation model (SEM) was used to verify the research hypotheses. The research results were as follows: (1) the subjective norms and structural assurance in social factors have a positive impact on consumers’ continuous use intention; (2) the degree of convenience and safety in platform factors not only positively affect customer satisfaction but also positively affect customers’ continuous use intension, and customer satisfaction mediates between platform factors and customers’ continuous use intension; (3) customer–enterprise co-creation has a positive impact on customer perceived value, and customer perceived value plays a mediating role between customer–enterprise co-creation behavior and consumers’ willingness to continue using; (4) customer perceived value and customer satisfaction in the user factor have a significant impact on consumers’ continuous use intention.

1 March 2020 in Sustainability
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ZSZhifeng Shen
Zhifeng Shen
ASAhsan Siraj
Ahsan Siraj
HJHongbing Jiang
Hongbing Jiang
YZyongming zhu
yongming zhu
JLJunjie Li
Junjie Li
Innovation is the powerful headspring that makes the economy and society continue with sustainable development, and how to innovate is a current research issue all over the world. The purposes of this research are to examine Chinese-style innovations and to analyze the influence of Chinese-style innovation on the international market in the current economic times. From multiple perspectives of institutional innovation as well as scientific and technological innovation, the content, characteristics and connotation of Chinese-style innovation are comprehensively expounded and analyzed through the collection, combination and exploration of innovation, especially in Chinese-style innovation literature and interviews with relevant scholars, experts and enterprises. Then, the fit of Chinese-style innovation and characteristics of the new economic era are systematically described. Based on the exploration of international repercussions of Chinese-style innovation from both macro and micro aspects, the mechanism of Chinese-style innovation’s influence on China’s international market is also analyzed. In China, the underlying concept has not been well investigated before, therefore there is a gap in which to do research in this area. In accordance with the current research, a conceptual model for the new economic era, Chinese-style innovation and China’s international repercussions is established. This study finds that the influence of Chinese companies in research and development has significantly improved, the all-round and multi-domain pattern of Chinese enterprises’ overseas development has gradually taken shape, Chinese companies’ overseas social responsibility is growing, the overseas competitiveness of Chinese companies has gradually increased, the overall strength of China’s science and technology has gradually gained international recognition and its international repercussions have improved significantly.

5 April 2022 in Sustainability
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YZyongming zhu
yongming zhu
XZXiaoyu Zhou
Xiaoyu Zhou
JLJunjie Li
Junjie Li
FWFan Wang
Fan Wang
Green development efficiency is an essential measure of China’s economy turning into a stage of high-quality development in the new era. This paper establishes a spatial Durbin model based on the new geography economics. It empirically investigates the spatial effect of technological innovation on regional green development efficiency and the moderating effect of fiscal decentralization on the above mechanism using panel data of 29 provinces in China from 2010 to 2018. The results show that: from 2010 to 2018, both technological innovation and green development efficiency in Chinese provinces show significant spatial clustering effects; technological innovation not only has a significant role in promoting green development efficiency in the region but also leads to the improvement of green development efficiency in neighboring regions; and fiscal decentralization positively regulates the direct effect of technological innovation on green development efficiency in the region, and negatively regulates the spatial spillover effect of technological innovation on green development efficiency in neighboring regions.

16 May 2022 in Sustainability
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YZyongming zhu
yongming zhu
LNLan Xiao NIU
Lan Xiao NIU
ZZZheyun Zhao
Zheyun Zhao
JLJing Li
Jing Li
Environmental pollution management is about the sustainable development effects of enterprises and the quality of life of people. However, the frequent occurrence of various types of enterprises polluting the environment in recent years has revealed many problems, such as the lack of monitoring by relevant central agencies, the ineffective supervision by local governments, and the failure of public complaints. This paper considers the rent-seeking phenomenon of enterprises in pollution prevention and control, constructs a tripartite evolutionary game model between enterprises, local governments and central government, analyzes the evolutionary stability of each participant’s strategy choice, explores the relationship between the influence of each factor on the strategy choice of the three parties, and further analyzes the stability of the equilibrium point in the tripartite game system. The results show that there is no evolutionary equilibrium strategy in the current Chinese environmental governance system; the reward and punishment policies of the local government and central government have a guiding effect on the strategy choices of enterprises in a short period of time, but the guiding effect will gradually weaken after a period of time, and cannot completely curb the irregular strategies of enterprises; the dynamic reward scheme can effectively alleviate the fluctuation of the game system and make the strategy choices of enterprises converge to the ideal state.

31 May 2024 in PLOS ONE
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MSMuhammad Salman
Muhammad Salman
YZyongming zhu
yongming zhu
SKSaima Kiran
Saima Kiran
MAMuhammad Sibt e Ali
Muhammad Sibt e Ali
BTBandeh Ali Talpur
Bandeh Ali Talpur
STSamar Raza Talpur
Samar Raza Talpur
The first goal of this research was to measure the impact of corporate social responsibility (CSR) on the sustainable development of an organization. However, the second objective examines the moderating influence of government policies, cultural norms, and stakeholder expectations on the relationship between CSR and an organization’s sustainable development. This research primarily focused on the enterprises operating in the energy industry in Beijing. A sample of 498 individuals holding management positions within these enterprises was collected. The study’s results established that CSR significantly influences the sustainable development of firms. Moreover, the results revealed that governmental regulations, cultural norms, and stakeholder expectations play a significant and positive role in moderating the impact of corporate social responsibility on the sustainable development of companies. The results of this study make a valuable contribution to the existing body of literature on CSR and its impact on the sustainable performance of enterprises in China.

11 January 2023 in Sustainability
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CSCHUNYI SHAN
CHUNYI SHAN
JWJun Wang
Jun Wang
YZyongming zhu
yongming zhu
The most critical driver of the digital economy comes from breakthroughs in cutting-edge technologies such as artificial intelligence. In order to promote technological innovation and layout in the field of artificial intelligence, this paper analyzes the patent text of artificial intelligence technology using the LDA topic model from the perspective of the patent technology subject based on Derwent patent data. The results reveal that AI technology is upgraded from chips, sensing, and algorithms to innovative platforms and intelligent applications. Proposed countermeasures are necessary to advance the digitalization of the global economy and to achieve economic globalization in terms of industrial integration, building ecological systems, and strengthening independent innovation.