New media and technologies such as social media and online platforms are disrupting the way businesses are run and how society functions. This article advises that scholars consider the morality of new media as an area of investigation. While prior literature has given much attention to how social media provides benefits, how it affects society generally, and how it can be used efficiently, research on the ethical aspects of new media has received relatively less attention. In an age where matters such as violence, hate crimes, fake news, etc. are increasingly pervasive, we need to address the role of online technology in aiding or limiting such negative acts. In this regard, this article uses the canvas of a terror attack that was facilitated by online technology to bring to light pressing social and ethical issues in the use of new media. I draw upon 264 news articles focusing on the 2019 Christchurch terrorist attacks to piece together how the attack was orchestrated and focus on technology-enabled facets of the event. I stir discussion on the ethical aspects of technology with regard to online discrimination (known as online othering) and highlight business and other stakeholder responsibilities and challenges as technology continues to evolve and pervade our social lives.
17 December 2018 in Journal of Marketing Management
In this article, we revisit Russell Belk, Guliz Ger and Soren Askegaard’s study on consumer desire. We do so in an effort to further advance the extant understanding of desire in consumer research. Specifically, informed by Lacanian psychoanalytic thought and sharing much affinity with Foucault’s central argument in The History of Sexuality, we consider how the institution of religion functions as a disciplining force by which to mediate the (potential) conflict between human desire and the social order. For the purposes of this article, we focus our analytical gaze on how consumption practices have the disciplinary effect of regulating desire. That is to say, we illuminate how religion (and religious ideology) dictates certain consumption practices, which ultimately perform to ensure that the pursuit of desire does not contravene the pre-existing social order that structures society and organises social relating. To animate our theoretical claims, we draw on a qualitative study of the Tablighi Jamaat, an Islamic sub-culture originating in South Asia. This article builds on extant sociological and anthropological studies that have captured the nexus between religion and the workings of the marketplace. However, unlike past studies, the question posited at the crux of this article concerns desire and, particularly, how desire becomes subjected to the discourses pertaining to religiously prescribed consumption practices.
The South Korean aviation market has grown rapidly since the emergence of Low-Cost Carriers (LCCs), and in response to this emergence, the two Full-Service Carriers (FSCs) of South Korea adopted the airline-within-airline (AWA) model and introduced their LCCs to compete with independent LCCs (ILCCs). A few years back, ILCCs filed a petition against Asiana Airlines, one of the two FSCs in South Korea, as Asiana Air was launching another subsidiary on the model of AWA. This, interestingly, indicates that AWA are doing well in the South Korean aviation market. However, a detailed study is required to evaluate the performance of this model, as in the global market the success of AWA is blurred. This study attempts to shed light on the performance of South Korean AWA, which may provide fruitful insights considering the post-COVID-19 dynamics of the aviation market.
The coronavirus pandemic has disrupted society in myriad ways, but how the pandemic has changed traditional forms of religion has been relatively understudied. Addressing this caveat, in this paper, I try to understand how adherents of an Islamic revivalist movement, the Tablighi Jamaat, turn to WhatsApp for meaning-making at the onset of the pandemic in Pakistan. The adherents are unable to sustain the use of the digital space due to incompatibility between the logic of the movement and the online platform. Without structural authority and organization, communication is chaotic and, at times, combative. The mixing of pure and impure ideas is also detrimental to communal cohesiveness. This study provides a counterexample to previous claims of symbiosis between online and offline religion and their inevitable merger.