Digital transformation offers a great opportunity for the growth of economies and societies across countries around the world. This digital transformation is leading to very rapid growth in the information and communication technology (ICT) sector. ICT currently faces two main challenges. The first problem is the lack of ICT professionals and the second significant problem is the under-representation of women among them. Our article deals with the issue of the influence of selected factors on the increase of women employed in ICT. In our survey, we focused on the influence of the following factors: The amount of GDP resulting from the ICT sector, the average annual wage, the gender gap, the number of employed women, and the number of women who work in ICT and are educated in ICT. We tested these variables on data from the V4 countries (Czech Republic, Hungary, Poland, Slovakia) for the period 2008-2018. Our aim was to find out whether the mentioned Factors are statistically significant and what is their influence on the number of employed women in the ICT sector so that it is possible to positively influence their amount as much as possible.

Corporate social responsibility (CSR) has been a highly debated topic in recent years. The aim of this approach is to achieve sustainability through three basic pillars: the economic, social, and environmental. Today, corporate environmental responsibility is coming to the fore with the aim of solving global and regional environmental issues. An important aspect of the study was to identify the influence of the size of a company on the involvement in CSR. The results of the study suggest the potential impact of the legislative obligation to disclose non-financial information (CSR activities) on involvement in CSR, where only large companies have this obligation. No study has been conducted in the Slovak Republic on the impact of the size parameter of a company on CSR activities in the environmental area comparing small, medium, and large enterprises. The findings also indicate differences between the approach companies take to global and regional environmental issues, showing that companies are more involved with regional environmental issues. This paper adds to the literature on the issues of sustainability, corporate social behaviors, and the environmental access of companies of different sizes. The research showed the highest involvement in CSR activities in the field of ecology in large companies, which creates the need for further research with regard to possible legislative changes, with the possibility of extending the mandatory reports of CSR activities to small- and medium-sized enterprises.

The scientific paper aims to examine the influence of marketing communication tools on the innovation of small and medium-sized enterprises increasing in the Slovak Republic. Nowadays the most companies struggle with business revenue due to the pandemic situation of COVID-19 disease. Many business processes moved to the online area, especially daily workers cooperation, communication with customers, sales support, and almost all types of marketing activities. Experience has shown that the key to success in business is the adequate setup of the communication tools. This issue is important not only in the company, but it took a crucial role in the communication with customers. Customers had to adapt to the new COVID-19 situation that dramatically changed their shopping habits. The survey responses were divided into two basic groups focused on traditional marketing and modern (online) tools. The research rests on data from the interviews with 825 managers or owners of small and medium-sized enterprises of the Slovak Republic. Data were examined using descriptive and regression analysis. The presented results showed that traditional and modern tools of marketing communication impacted increasing the innovation of companies. Besides, the impact of business internationalization on increasing business innovation has been demonstrated. The results were supplemented using various modern marketing tools. For evaluating these results, the method of calculation of constructed surface polygons was used. The findings showed that modern marketing communication tools were better for innovative companies than for non-innovative ones. This difference is up to 14.7%. Moreover, the findings showed many possibilities for improving modern marketing communication tools such as artificial intelligence in online communication through mobile marketing applications, analytical tools, or chatbots.

Entrepreneurship and Sustainability Issues is a peer-reviewed journal which publishes original research papers and case studies

The aim of this conference paper is to provide a perspective on the issues in startup entrepreneurship. Start-ups in the European Union represent a driving force for research and development in many areas, and therefore the authors have sought...