Sanja Obradović Strålman

Dr. Sanja Obradović Strålman

orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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28 December 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
Sanja Obradović StrålmanSanja Obradović Strålman
Sanja Obradović Strålman
VSVladimir M. Stojanović
Vladimir M. Stojanović
Aleksandra TešinAleksandra Tešin
Aleksandra Tešin
ISIvan Secerov
Ivan Secerov
MPMilana Pantelić
Milana Pantelić
DDDragan Dolinaj
Dragan Dolinaj
This study aims to investigate how national parks, identified as remarkable and, therefore, worthy of the trip, are visited and experienced. The main objective of this study was to explore the influence of memorable tourism experiences on environmentally responsible behavior, satisfaction, and behavioral intentions as its outcome. By giving an account of how national parks may be experienced by nature-based tourists, its main focus is on the concept of memorable nature-based tourist experience (MNBTE). The data for this research were collected through a survey from tourists visiting national parks in Serbia. The results demonstrate the significance of MNBTE as an important relationship mediator. The study’s key contributions are the extension of the memorable tourism experience construct and the inclusion of tourist satisfaction, intention to revisit, recommend, share the experience, and the environmental responsibility of tourists. Practical implications and potential future research approaches are also highlighted in the conclusion.

22 March 2023 in Journal of Vacation Marketing
Verified
Journal Article
Closed access
Aleksandra TešinAleksandra Tešin
Aleksandra Tešin
SKSanja Kovačić
Sanja Kovačić
Sanja Obradović StrålmanSanja Obradović Strålman
Sanja Obradović Strålman
Providing memorable experiences is considered very effective strategy for gaining a sustainable competitive advantage. Memorable tourism experience (MTE) is still a relatively novel concept, hence its antecedents and outcomes are not completely identified. The primary goal of this research was to explore tourist personality and travel motivation as antecedents and the perceived destination personality, satisfaction, and revisit intention as outcomes of an MTE. The study was conducted on a sample of 614 foreign visitors to three biggest urban destinations in Serbia (Belgrade, Novi Sad, and Nis). For testing hypothesis, SEM (structural equation modelling) was applied. The results show that personality trait openness to experience and motivational factor knowledge and experience showed the strongest influence on MTEs. Also, all seven dimensions of memorable experience affected perceived destination personality. Practical implications and potential future research approaches are also highlighted in the conclusion.

28 January 2021 in Tourism Recreation Research
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Journal Article
Closed access
Sanja Obradović StrålmanSanja Obradović Strålman
Sanja Obradović Strålman
VSVladimir M. Stojanović
Vladimir M. Stojanović
The aim of this research is to explore the attitudes of the local community towards sustainable tourism development in the protected area River Gradac and examine the effectiveness of the sustainable tourism attitude scale. Sustainable tourism attitude scale (SUS-TAS) is used for analyzing local residents’ attitudes towards sustainable tourism development. Confirmatory factor analysis (CFA) was implemented to determine the dimensions of the sustainable tourism attitude scale. The findings of this study support a seven-dimension SUS-TAS model using 28 items that maintained construct validity and internal consistency. The survey’s results indicate that Gradac River gorge has a really good community to support sustainable tourism activities in each area considered. Research on residents’ attitudes toward tourism development suggests that the support of local residents to be highly important if a community’s tourism industry is to be successful and sustainable in the long-term. The results of this overall research study provided essential management implications for tourism planning of the Gradac River gorge in Serbia including the need to incorporate residents’ attitudes into tourism planning efforts and decision-making. Through understanding residents’ attitudes toward sustainable tourism, it is possible to prioritize management strategies while respecting the needs and rights of the local community.

4 August 2020 in Tourism and Hospitality Research
Verified
Journal Article
Closed access
PDF file
Sanja Obradović StrålmanSanja Obradović Strålman
Sanja Obradović Strålman
ATAleksandra Tešin
Aleksandra Tešin
TBTamara Božović
Tamara Božović
DMDragan Milošević
Dragan Milošević
One of the core elements of tourism development is to encourage local communities’ participation, as this is crucial to the sustainability of tourism industry. This study seeks to explore the perception of and satisfaction with tourism development in the Uvac Special Nature Reserve among local communities. The paper examines the relationships among the four dimensions of sustainability (ecological, economic, institutional and socio-cultural) and perceptions of tourism development held by the residents of the communities in the Uvac Special Nature Reserve in southwestern Serbia. A survey has been conducted among 152 residents. Building on previous studies, the hypothesis that ratings for the four dimensions of sustainability would contribute to resident satisfaction has been put forward. Regression analyses reveal that all of four dimensions of sustainability are significant predictors of residents’ satisfaction with tourism development in the Uvac Special Nature Reserve. The findings reveal that local communities want to be involved in tourism development in order to ensure that their needs are addressed. This confirms that successful and sustainable development of tourism is impossible without taking into account local residents’ needs and this is in accordance with the tourism development strategy guidelines in Serbia, which are compliant with the United Nations Sustainable Development Goals.

23 December 2022 in Wetlands
Verified
Journal Article
Closed access
PDF file
Sanja Obradović StrålmanSanja Obradović Strålman
Sanja Obradović Strålman
VSVladimir M. Stojanović
Vladimir M. Stojanović
DMDubravka Milic
Dubravka Milic

24 June 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
Abdullah UsluAbdullah Uslu
Abdullah Uslu
Emrullah ErulEmrullah Erul
Emrullah Erul
José Antonio C. SantosJosé Antonio C. Santos
José Antonio C. Santos
Sanja Obradović StrålmanSanja Obradović Strålman
Sanja Obradović Strålman
MSMargarida Custódio Santos
Margarida Custódio Santos
The purpose of this study is to examine the extent to which residents’ perceptions of their place image can predict their perceptions of the impacts of tourism, and ultimately, to elucidate their support for sustainable tourism development in Midyat, Turkey. This city currently faces a range of negative impacts associated with tourism, such as inflation, high leakage, threats to family structures, environmental degradation, pollution, and crowding. At the same time, Midyat seeks to maximize the positive impacts of tourism, including job creation and employment, environmental protection, cultural and educational enrichment, and recreational opportunities. Therefore, there is an urgent need for a strategic shift in development. The study population consists of residents residing in Midyat, Turkey, from whom three hundred and fifty-six questionnaires were collected. PLS (Partial Least Squares) path analysis was utilized to analyze the research model constructed based on the literature. The results demonstrated that residents’ place image significantly predicted two out of three impacts of tourism, namely, socio-cultural and economic impacts. Additionally, residents’ perceptions of environmental and socio-cultural impacts were significant predictors of their support or opposition to sustainable tourism. While perceived environmental impacts have a positive effect on support for sustainable tourism, perceived economic impacts have a negative effect. This finding can guide tourism planners and professionals to make more informed decisions and take stronger steps toward sustainable tourism development. This study revealed that the quality of life, job opportunities, infrastructure, and economic income of Midyat’s residents are insufficient. However, the city is characterized by social attributes, such as friendliness, trust, and supportiveness. The results are limited to local residents, and using only one tourist stakeholder to assess sustainable tourism development is insufficient. Therefore, additional research must be performed to guarantee the involvement of other tourism stakeholders.