Dr. Rongrong Yu is an Enterprise Fellow (Architecture) at the University of South Australia. Her research has been published in high-impact journals and featured in major international conferences within the architecture and design computing fields. She is also a reviewer and editorial board member for several international journals and conferences. She is passionate about demystifying and scientifically quantifying design and design processes to bring about greater understanding and architectural solutions. Her research interests span the broad areas of architectural computing, computational analysis and design cognition. Her research topics include parametric design, BIM, virtual reality, design collaboration and prefabrication.