Urvashi Tandon

Dr. Urvashi Tandon

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Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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14 October 2020 in Journal of Public Affairs
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Journal Article
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SGSangeeta Goel
Sangeeta Goel
UTUrvashi Tandon
Urvashi Tandon
The research develops a theoretical model that highlights the determinants of adoption of online teaching at the time of the outbreak of COVID 19. Empirical data was gathered from 643 school teachers by means of an online survey. The proposed conceptual framework was investigated empirically by means of confirmatory factor analysis (CFA) and structural equation modelling (SEM). The findings of the study revealed performance expectancy, and facilitating conditions had a positive impact on behavioural intention as well as attitude. However, effort expectancy failed to drive teachers' adoption to online teaching. On the other hand, social influence had insignificant relationship with attitude but significant relationship with behavioural intention. Attitude had a significant impact on behavioural intention as well as actual use. This study contributes to the literature by presenting and validating a theory‐driven framework that accentuates the factors influencing online teaching during outbreak of a pandemic.

24 March 2017 in Information Systems and e-Business Management
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Journal Article
Closed access
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UTUrvashi Tandon
Urvashi Tandon
RKRavi Kiran
Ravi Kiran
ASAsh N. Sah
Ash N. Sah

15 August 2022 in Education and Information Technologies
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Journal Article
Closed access
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AGAkanksha Ghai
Akanksha Ghai
UTUrvashi Tandon
Urvashi Tandon


5 October 2023 in Information
Verified
Journal Article
Open access
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Chourouk OUERGHEMMIChourouk OUERGHEMMI
Chourouk OUERGHEMMI
MEMyriam Ertz
Myriam Ertz
NBNéji Bouslama
Néji Bouslama
UTUrvashi Tandon
Urvashi Tandon
Drawing on media richness theory, this study investigates the effect of rich media, such as virtual reality (VR), on visit intentions for a specific destination. Specifically, this research employs a mixed-method approach, using abductive theorization to explore and confirm the dimensions of the VR visit experience, notably those related to telepresence, a key concept in tourism through VR. Furthermore, the study aims to elucidate how telepresence influences mental imagery, attitudes towards tourist destinations, and actual visit intentions. To do this, qualitative data were gathered between February and June 2022 from 34 semi-structured interviews with respondents who viewed a VR video of the destination. A second study collected quantitative data from 400 participants through face-to-face questionnaires after a VR video view between June and August 2022. The findings reveal that telepresence comprises three dimensions: realism of the virtual environment, immersion, and the sense of presence in the virtual environment. Telepresence, in turn, both directly and indirectly affects actual visit intentions, with mental imagery and attitude toward tourist destinations partially mediating those relationships. This study provides methodological, theoretical, and tourism management implications to enhance our comprehension of telepresence’s facets, its measurement, and the process by which VR influences real visit intentions.

8 July 2016 in Information Development
Verified
Journal Article
Closed access
UTUrvashi Tandon
Urvashi Tandon
RKRavi Kiran
Ravi Kiran
ASAsh N Sah
Ash N Sah
The purpose of this research is to understand and analyze the role of perceived usability and perceived usefulness influencing customer satisfaction towards online shopping in India. Findings of the study reveal that website functionality has a significant and positive impact on perceived usability. Additionally, perceived usefulness and perceived usability has a positive impact on customer satisfaction. The scale has been extended to include satisfaction with the ‘Cash-on-delivery’ mode of payment being adopted by Asian countries. This paper builds a foundation for researchers to extend online retailing research in developing countries where the switch over to Internet shopping is more of a recent phenomenon as compared to its adoption by developed countries.